Marketing Specialist- Mandarin Speaking

Position Overview

HungryPanda, founded in 2017, is the largest overseas Asian food delivery platform operating in over 80 cities across 10 countries. As a Marketing Specialist (Philadelphia & Edison), you will play a pivotal role in enhancing brand visibility and user engagement through offline promotions and strategic community operations. This position requires you to work in person and be available in either Philadelphia or Edison with occasional travel between locations.

Key Responsibilities

• Lead and execute field marketing activities in residential areas, office buildings, and commercial districts to enhance brand visibility and drive new user registrations.
• Recruit, train, and manage part-time promotional teams; set daily tasks and monitor execution performance.
• Initiate and maintain partnerships with local student unions, community organizations, and businesses to expand brand influence.
• Plan and execute offline marketing campaigns aimed at increasing Daily Active Users (DAU), First Time Users (FTU), and boosting repeat purchases.
• Adjust marketing strategies and field pitch scripts based on real-time user feedback to optimize performance and user experience.
• Manage local marketing resources, including in-app banner placements and promotions, for maximum exposure.
• Build and maintain a local user database to enhance loyalty and foster word-of-mouth promotion.
• Operate and engage local user communities to improve activity, retention, and overall user satisfaction.
• Coordinate with cross-functional teams to align marketing initiatives with regional business goals and monitor local market trends.

Required Qualifications

• Proven experience in offline promotion, cross-industry collaboration, or partnership development with student organizations.
• Familiarity with key user metrics such as DAU, FTU, and repeat purchase rates.
• Strong team management, communication, and organizational skills with the ability to independently manage field teams and execute campaigns.
• Sharp market awareness and adaptability to tailor strategies based on local dynamics.
• An outgoing, proactive personality with strong stress tolerance and the ability to work under high-intensity field conditions.
• Must be based in or near Philadelphia or Edison with the flexibility to travel between locations.
• A valid driver’s license and access to a vehicle are required.

Benefits & Perks

• Compensation: $45,000.00 - $60,000.00 per year
• 401(k)
• Health insurance
• Paid time off
• Dental insurance
• Vision insurance