Media Communications Specialist

Media Communications Specialist

Job ID:

Location: Main Campus - UCR

Schedule: 8AM - 5PM

Category: Campus Facilities and Support Services

Salary: $75,900 - $137,300

Full/Part Time: Full-time(100%)

Organization: Auxiliary Services

Department: Robert Miller III

Application Deadline: Open Until Filled

Position Information:

UC Riverside's Campus Business Services is recruiting for a Media Communications Specialist. The full salary range for the Media Communications Specialist is $75,900 - $137,300 annually. However, the expected pay scale for this position is up to $91,250 annually. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs.

Under the direction of the Director of Campus Business Services , the Media Communications Specialist manages the non-print/digital elements of a broad 'omnichannel' marketing program for Auxiliary Services. Working with other internal campus partners such as writers, designers, technical staff, external experts and a range of university clients, this position will update and maintain the digital assets, including websites, public-facing display screens (R'Talk), e-mail communication, and R'Space/R'Web ads. The Media Communications Specialist will assist Auxiliary Services department staff with social media strategies and content. The incumbent will also pursue new digital communication channels on campus and in the surrounding community. This position serves Auxiliary Services clients, including (but not limited to) Housing, Dining &Hospitality Services, Transportation Services, Early Childhood Services, Campus Business Services, and Auxiliary Budget & Finance, along with other university departments who contract for services. The position works collaboratively with other UCR department marketing programs. The Media Communications Specialist will assist in the evaluation and research for projects related to effective marketing programs and processes; brand development, new media design, photography and strategic planning. This position must have knowledge of, adhere to, and enforce University, and department policies, protocol and marketing trends.

Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff.

As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.

Requirements:

Educational Requirements

• Bachelor's degree in related area and/or equivalent experience/training.
• Required

Experience Requirements

• 4 - 7 years of related experience.
• Required
• Experience in graphic design, marketing and/or web design and development.
• Required
• Experience navigating and posting to social media sites including, but not limited to Twitter, Facebook, YouTube, Instagram, Tumblr, Flickr and Pinterest.
• Required
• Experience as a photographer, including lighting, composition, retouching, photo-illustration, photo-manipulation and photo editing.
• Preferred
• Experience working with website Content Management Systems (such as Drupal or WordPress), web authoring and development tools and working knowledge of web coding schemes, including HTML5 and CCS.
• Preferred
• Experience creating and editing short videos and animated graphics, using such software as Adobe Premiere and Adobe AfterEffects.
• Preferred

Special Conditions

• Hired candidate must successfully pass a background check through the U.S. Department of Justice.
• Required

Minimum Requirements

• Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
• Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.
• Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.
• Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and/or broad general audiences.
• Solid written, verbal, interpersonal communications, active listening and political acumen skills.
• Knowledge of location protocols and channels for communication internally and externally.
• Ability to work in a deadline-oriented environment; to display self-discipline to organize, plan and prioritize and meet goals given by deadlines; manage multiple projects at the same time while maintaining high quality.
• Knowledge of printing process and related production activities, including file preparation and output, prepress and print requirements.
• Knowledge of layout principles and aesthetic design concepts.
• Knowledge of current social media platforms and strategies.
• Knowledge of both Mac and Microsoft platforms using Adobe Creative Suite design software (Photoshop, InDesign, Illustrator), Microsoft Office applications (Word, Excel, PowerPoint, Outlook), and other graphics applications, web applications, and interactive-development tools (e.g. Acrobat, Flash and HTML).

Preferred Qualifications

• Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and/or health sciences.
• Knowledge of basic photography and videography using DSLR camera.

Additional Information:

In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.

UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.

• UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine's 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings.
• UC Riverside is the top university in the United States for social mobility. - U.S. News 2020
• UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color.
• Among top-tier universities, UC Riverside ranks No. 2 in financial aid. - Business Insider 2019
• Ranked No. 2 in the world for research, UCR's Department of Entomology maintains one of the largest collections of insect specimens the nation. - Center for World University Rankings
• UCR's distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories under state or federal law. It is the policy of the University of California to undertake affirmative action and anti-discrimination efforts, consistent with its obligations as a Federal and State contractor.

For information about our generous employee benefits package, visit: Employee Benefits Overview

Job Description Details:

General Information

Job Title: COMM SPEC 3

Job Code: 007477

Grade: 22

Department Head: Robert Miller III

Supervisor: Robert Miller III

Generic Scope

Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions.

Custom Scope

Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns.

Department Custom Scope

Under the direction of the Director of Campus Business Services , the Media Communications Specialist manages the non-print/digital elements of a broad 'omnichannel' marketing program for Auxiliary Services. Working with other internal campus partners such as writers, designers, technical staff, external experts and a range of university clients, this position will update and maintain the digital assets, including websites, public-facing display screens (R'Talk), e-mail communication, and R'Space/R'Web ads. The Media Communications Specialist will assist Auxiliary Services department staff with social media strategies and content. The incumbent will also pursue new digital communication channels on campus and in the surrounding community. This position serves Auxiliary Services clients, including (but not limited to) Housing, Dining &Hospitality Services, Transportation Services, Early Childhood Services, Campus Business Services, and Auxiliary Budget & Finance, along with other university departments who contract for services. The position works collaboratively with other UCR department marketing programs. The Media Communications Specialist will assist in the evaluation and research for projects related to effective marketing programs and processes; brand development, new media design, photography and strategic planning. This position must have knowledge of, adhere to, and enforce University, and department policies, protocol and marketing trends.

Key Responsibilities:

Key Responsibilities DescriptionPercent Time

• Manages comprehensive communications programs, including written, visual, digital, and electronic communications.
  • In conjunction with individual Auxiliary Services units, this position will: Create, manage and maintain the content of Auxiliary Services websites, ensuring that all published material is accurate, visually compelling, easy to navigate, and up-to-date at all times. Initiate marketing programs across multiple digital platforms to maximize customer engagement and increase revenues. Coordinate the development and deployment of cross-promotional communication and marketing programs. Design graphics (static and animated) for use on websites, email, mobile devices and other digital distribution channels. Assist individual Auxiliary Services units to help them manage their own social media and digital communication platforms, providing assets and technical assistance, as needed. Act as a liaison with other campus marketing and communications groups to ensure message consistency. Implement systems to deploy and manage real-time digital presence for special Auxiliary Services and on-campus events. Create static and dynamic images for digital content by taking photos and/or video. 45%
• Advises and consults with departmental/college administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
  • Work with appropriate campus partners (e.g. ITS, University Communications, etc.) to maintain brand guidelines and overall campus marketing direction and goals. Maintain awareness of design and communication trends and developments, including advances in design software, display technology and media options on campus, throughout Higher Education and in the world at large. Suggest changes in current or future operations that could lead to organizational improvements. Works with Auxiliary Services staff and campus stakeholders on strategies and initiatives related to Auxiliary websites. Monitor websites from comparable institutions as well as industry vendors to spot trends that could help units achieve their communication goals. 15%
• Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
  • Use analytical tools, such as Google Analytics, to develop reports and make recommendations to increase effectiveness of web, email and social media performance. Research and implement search engine optimization (SEO) strategies to improve results for Auxiliary Services websites. Regularly scan and monitor websites for accessibility and compliance scores. Proactively review websites for broken links and repair. 15%
• Identifies specific communications needs and develops the content and process for organizational improvements.
  • Initiate deployment of current and newly developed assets to internal and external customers via digital platforms. Convert video formats and optimize video assets for use on the web, email, mobile devices and/or custom players. Resize, edit and/or optimize marketing materials for various digital platforms, including web, digital displays, email and social media. 15%
• Works with management and clients to create, develop, and implement long and short term strategic communications plans and/or projects.
  • Create digital communication campaigns across platforms and suggest new approaches to clients. Create a standard library of brand elements (fonts, colors, logos) within Adobe Creative Cloud and/or Dropbox for Teams, and push out to all staff. Develop and implement a standard and easily retrievable file system for all produced work to encompass files currently stored on our departmental file server ('LOCKER') to replace current ad-hoc structure. Create and maintain job files, image data banks and portfolios for print, web, mobile and social media use. 10%

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