Integrated Marketing Lead

Position Overview

Location: downtown Chicago, IL in the Streeterville/Mag Mile area.Schedule: Hybrid position requiring in-person work on Tuesday and Wednesday.
The Integrated Marketing Lead is responsible for the day-to-day execution of integrated marketing efforts that support AOIA – the innovation arm of the AOA and its portfolio of programs, products, and services. In this strategic and hands-on role, you will develop and implement data-informed marketing strategies, lead content creation initiatives, manage digital campaigns, and oversee analytics and reporting across multiple platforms. You will work closely with program leads and other internal teams to ensure marketing deliverables align with the AOIA and AOA Strategic Plans and annual work plan metrics.

Salary: $115,000 - $125,000 Annually

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. American Osteopathic Association is unable to sponsor work visas at this time.

Key Responsibilities

• Marketing Planning – Develop and implement marketing plans for AOIA programs and services, grounded in KPIs and organizational priorities; collaborate with program owners and marketing colleagues to align messaging, timelines, and performance benchmarks.
• Digital & Email Marketing – Manage and execute email marketing campaigns using automation tools, segmentation, and performance optimization; lead organic and paid digital strategies across channels such as Google Ads, LinkedIn, and social platforms.
• Content Strategy Development – Create and manage compelling marketing content strategies and action plans tailored for various formats including web, social media, email, and collateral while ensuring content accuracy and brand alignment.
• Website Management – Maintain and update the AOIA website with fresh, relevant, and user-focused content; collaborate with external developers as needed to support user experience, SEO optimization, and accessibility standards.
• Analytics & Reporting – Track, analyze, and report on campaign and channel performance using tools like Google Analytics and social media insights; provide actionable insights and regular reporting dashboards for continuous improvement.
• Collaboration & Coordination – Work cross-functionally with internal stakeholders to ensure integrated marketing strategies support broader organizational objectives; serve as a marketing advisor for key initiatives.

Required Qualifications

• Minimum of eight (8) years of experience in go-to-market marketing, communications, or digital strategy with proven success managing multi-channel campaigns.
• Proven skill set in end-to-end project leadership and integrated team management.
• Demonstrated ability to integrate matrixed resources to plan, execute, and measure marketing efforts using defined KPIs and analytics tools.
• Strong content development skills for web, email, and social media platforms.
• Proficiency in WordPress/Square Space, Google Analytics, SEO/SEM, email marketing platforms, CRM tools, and marketing automation platforms.
• Experience with design tools such as Canva or Adobe Creative Suite.
• Solid understanding of accessibility and SEO best practices in digital communications.
• Excellent organizational, communication, and cross-functional collaboration skills.

Preferred Qualifications

• Experience in healthcare or nonprofit marketing.
• Experience working in a fast-paced environment with a start-up mentality.
• Working knowledge of Salesforce Marketing Cloud and/or HubSpot platform.

Benefits & Perks

• Medical
• Dental
• Vision
• FSA/HSA
• Basic Life and AD&D
• Short and Long-Term Disability
• LegalShield
• IDShield
• 401(k)