Marketing Coordinator - Full-time

Position Overview

The Marketing Coordinator supports and advances the execution of strategic marketing initiatives that promote Stanbridge University’s programs, events, and brand. Reporting to the Director of Marketing and the Marketing Operations Manager, this role manages the coordination of campaigns, vendor relationships, analytics reporting, and quality assurance. Coordinators may also specialize in areas such as content marketing, conversion rate optimization, CRM automation, or analytics, while providing broad support across multiple aspects of the marketing function.

Key Responsibilities

• Monitor and analyze campaign data on a weekly, monthly, and quarterly basis to evaluate performance and identify trends.
• Recommend and implement optimizations for digital and non-digital marketing campaigns based on data insights.
• Ensure marketing calendar activities are executed on time and in alignment with strategic objectives.
• Coordinate, negotiate, and maintain communication with advertising vendors to support campaigns.
• Conduct market research, surveys, and student data analysis to inform marketing strategies.
• Develop and deliver presentations of data-driven findings and proposed solutions to the marketing team.
• Partner with other departments to ensure alignment and consistency across marketing initiatives.
• Lead or contribute to specialized projects in areas such as content marketing, conversion rate optimization, CRM automation, or analytics.
• Perform additional duties as assigned by the Director of Marketing and Marketing Operations Manager.

Required Qualifications

• Bachelor’s degree from an accredited college or university (preferred in Marketing, Communications, Business, or related field).
• Strong ability to interpret and report on analytics data, with a focus on identifying actionable insights.
• Advanced proficiency in Microsoft Office, particularly Excel for reporting, data summaries, and visualizations.
• Experience with marketing platforms such as Google Ads, Facebook Ads, Mailchimp, survey tools, and social media engagement analysis.
• Strong written and verbal communication skills, with proven ability to present data and recommendations clearly.
• Critical thinking skills with the ability to work independently and support innovative solutions.
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
• Professional demeanor and collaborative approach to team-based projects.
• Compensation: $21-$25/hr. Compensation is based on education and experience.

Benefits & Perks

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Exciting university events
• Seasonal motivational health and wellness challenges
• Work/Life Balance initiatives
• Onsite wellness program / Staff Chiropractor
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)