Hybrid Member Marketing Manager — Growth & Retention

Independence Blue Cross, LLC in3 months ago
Philadelphia, PA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Overview

Independence Blue Cross, LLC in Philadelphia is seeking a Manager, Member Marketing (Finance) to lead acquisition and retention strategies for PA and NJ markets and guide go-to-market activities for new regions. You will oversee pipeline planning, resource allocation, and onboarding materials that explain plan benefits and digital tools.

Your Responsibilities

You will manage a team of associates and vendor partners, drive data-driven marketing strategies to improve engagement and health outcomes, and ensure

Required Skills

Digital Marketing
Data Analysis
Marketing Strategy
Team Management
Customer Engagement
Project Management