Direct Marketing Manager

Position Overview

Boyd Gaming Corporation, one of the premier casino entertainment companies in the United States, is evolving its approach to direct marketing. In this role, you will oversee multi-property and property-specific direct marketing campaigns ensuring that projects are completed accurately, cost‐effectively, and on time. You will manage a team and work closely with cross-functional departments to drive marketing success.

Key Responsibilities

• Oversee the effective management of multi-property and property-specific direct marketing campaigns.
• Manage a team of 3-6 members responsible for executing both multi-property and property-specific campaigns.
• Plan, organize, and manage guest segmentation, list management, group and offer set-up, mailer development, print production, and delivery of mailings.
• Organize and manage multiple direct marketing projects ensuring timely completion.
• Support the execution of kiosk-based and E-Commerce managed digital marketing programs and campaigns.
• Select and manage cost-effective outside agencies and consultants as needed.
• Obtain RFPs on projects and ensure all invoices are paid accurately and on time.
• Develop team members’ present and future capabilities in line with Boyd standards.
• Analyze campaign effectiveness and recommend improvements to boost productivity.
• Assist properties with their marketing campaigns when needed.
• Foster strong working relationships with departments such as Creative Studio, Digital, and IT.
• Perform all other job-related duties as requested.

Required Qualifications

• Undergraduate degree in a related field required.
• Three (3) or more years of professional experience in database marketing.
• Excellent interpretation skills.
• Ability to collaborate effectively with property staff.
• Strong bias toward assisting properties to achieve their goals.
• Able to influence and get things done without formal authority.
• Strong organizational and project management skills.
• Ability to multi-task multiple concurrent projects.
• Knowledgeable of database marketing programs and direct mail design, production, and fulfillment.
• Proficient in Microsoft Office, including Excel.
• Knowledge of CRM systems, including Salesforce.
• Strong quantitative, analytical, and strategic thinking skills.
• Ability to coach and teach.
• Leadership skills.
• Deadline oriented.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Preferred Qualifications

• Casino industry database marketing experience preferred.

Additional Information

All your information will be kept confidential according to EEO guidelines. Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other federally protected characteristic.