Manager, Communications and Marketing

Position Overview

Are you a skilled communicator with a passion for marketing and a desire to make a difference in higher education? The University of Cincinnati is seeking a dynamic and strategic Manager of Communications and Marketing to join our team. In this role, you will lead and execute comprehensive communications and marketing initiatives to promote the university's brand and enhance its reputation. As a key member of our team, you will collaborate with various departments and stakeholders to develop and implement impactful strategies that attract top talent and engage our diverse community. We are looking for a highly motivated and creative individual with a strong understanding of marketing principles and a proven track record of developing and executing successful campaigns. If you are a self-starter with exceptional communication skills and a passion for higher education, we want to hear from you! University of Cincinnati is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and implement comprehensive communications and marketing strategies to promote the university's brand and enhance its reputation.
• Collaborate with various departments and stakeholders to ensure consistency and coherence in messaging and branding efforts.
• Lead and execute successful marketing campaigns to attract top talent and engage the university's diverse community.
• Use market research and data analytics to inform decision making and measure the effectiveness of communications and marketing initiatives.
• Develop and maintain relationships with media outlets and other external partners to increase the university's visibility and reach.
• Develop and manage the university's social media presence to engage with current and prospective students, faculty, and alumni.
• Create and oversee the production of marketing materials, including print and digital content, advertisements, and promotional materials.
• Monitor and respond to online reviews and comments, maintaining a positive and professional image of the university.
• Stay updated on industry trends and best practices in communications and marketing to continuously improve strategies and tactics.
• Manage a team of marketing professionals, providing guidance, feedback, and support to ensure their success in achieving departmental goals.