Communication and Marketing Specialist-Pittsburgh

Position Overview

This is an in-house marketing, communications, and administrative position responsible for internal and external company communication, brand development, and limited organizational administration. It requires a cooperative approach with internal personnel, academy personnel, and third-party/outside vendors.

Key Responsibilities

• Website Content Creation
  • Web copy
  • Blog articles
  • Analytics
• Email Management (Internal and External)
  • Brightside Blast
  • Copywriting
  • Visuals/layout
  • List maintenance
  • Platform options
  • Chatbot
  • Parent newsletter/news/offers
• Public Relations
  • Establish effective relationships with community leaders and the Brightside Team
  • Weather/Closure/Delay Alerts: Timely closure/dismissal alerts to news stations, staff, and families
• Signage
  • Seasonal A-Frame Inserts, design overhaul, and project management
• Annual Report
  • Collaborate with CEO, COO, VP Education, and VP HR for required information
  • Create and disseminate the Annual Report to staff, families, and partners
• Style Guide and Brand Standards
  • Create and maintain files for Brand Standards and Style Guides
• Social Media Management
  • Curate short videos, graphics, and promos
  • Consistently post at least once per week per platform (Twitter, Facebook, LinkedIn, Instagram)
  • Monitor comments and manage engagement
• Online Brand Management
  • Manage Job Review Boards and Parent Reviews – comments and responses
  • Cultivate online reviews on Glassdoor, Indeed, Google, Yelp, etc.
• Swag Store Management
  • Create, maintain, and market the Swag Store
• Grass Roots Marketing
  • Create collateral
  • Design and procure giveaways
  • Distribute to targeted audiences
• Target Marketing (Enrollment/Recruitment)
  • Utilize grassroots, social media, Google, etc.
  • Advertising
• Graphic Design
  • Curate marketing collateral and branding using internal software and external vendors
• AI Integration
  • Familiarize with AI and leverage it for content creation and concept building
• Birthdays/Anniversaries/Events Recognition
  • Collaborate with HR to identify, recognize, and publicize staff milestones
  • Coordinate with teams to create company events
• PR and Media Management
  • Develop contacts with media members, influencers, and community leaders
  • Direct and manage outside marketing and design vendors
  • Assist in creating digital, video, audio, and print content
• Crisis Response
  • Respond promptly and professionally to crises or challenging situations
• Special Events and Speaking Engagements
  • Attend and host events that benefit the organization
• Messaging and Branding
  • Ensure materials have consistent and positive messaging aligned with core values
• Quality Control on Communications
  • Conduct quality control on all internal and external communications
• Media Relations and Partnerships
  • Develop relationships and collaborate with media outlets and other companies
• Establish New Lines of Communication
  • Example: WhatsApp Business Setup and Monitoring
• Brand Identity Management
  • Ensure brand identity is consistent

Required Qualifications

• Adaptable and able to work in a fast-paced environment
• Demonstrates attention to detail and accuracy
• High level of organization skills
• Flexibility
• Data entry skills
• Time management
• Self-motivating
• Proficient in Google Business Workspace and Microsoft Office Products
• Graphic Design skills
• Desire to learn about and leverage AI for job performance
• Education/Experience: Associate's or Bachelor’s degree in communication, business, administration, or a related field with at least one year of experience.

Work Environment & Physical Demands

• Works Monday – Friday, typically during standard office hours; flexibility is necessary.
• Physical Demands: Speaking, listening, writing, crouching, kneeling, reaching, standing, walking, pushing, pulling, finger movement, squatting, grasping, repetitive motion, ladder use (up to 8’), and dynamic work with lifting or moving items up to 30 lbs.
• Visual Demands: Sufficient visual acuity for facility observation and reading.
• Environmental Conditions: Subject to excessive noise potential and exposure to potential infection, varying sunlight, or darkness in both indoor and outdoor settings.