Paid Digital Marketing Specialist

Position Overview

The Paid Digital Marketing Specialist will manage and optimize all performance-driven digital campaigns focused on legal lead and case generation. This role requires deep experience in paid social media, audience targeting, campaign optimization, and performance analytics. In addition, it is an in-person position requiring candidates to be Las Vegas residents or relocating prior to starting with the firm. This is not an entry-level role – only experienced paid media specialists with a proven performance track record will be considered.

Key Responsibilities

• Plan, execute, and optimize paid digital campaigns across Meta, TikTok, YouTube, Google Ads, Paid Search, Display, and emerging platforms to generate incremental leads and signed cases for the firm.
• Build and manage full funnel paid social strategies to increase leads and signed cases.
• Manage creative briefs, collaborate with designers and content producers, and A/B test messaging and visuals.
• Analyze performance trends, deliver weekly and monthly reporting, and recommend optimizations.
• Integrate 1st-party data into platforms where applicable.
• Coordinate landing page and tracking needs with internal teams.
• Stay current on legal advertising best practices, compliance, and platform policies.
• Evaluate opportunities for new channels and manage testing and learning projects (Reddit, podcasts, streaming audio, OTT, etc.).
• Support budgeting, pacing, forecasting, and annual planning.
• Collaborate across the marketing department, supporting the firm’s lead generation and case sign up goals.
• Launch and manage Reddit profile and platform (organic to start, eventually run ads).
• Conduct quarterly competitive analysis and find new learnings and insights.
• Regularly test ads and conversion funnel to ensure all tech and setups are functioning.
• Other duties as assigned.

Required Qualifications

• 5+ years of paid digital marketing experience (legal industry preferred).
• Demonstrated success generating high-intent leads and driving lower-funnel conversions on paid social and other non-search digital channels.
• Expertise in Meta Ads Manager, TikTok Ads Manager, Google Ads, YouTube Campaigns, and Reddit.
• Ability to work collaboratively across creative and intake teams.
• Proficiency in managing and analyzing data and analytics for each channel.
• Excellent communication, organization, and attention to detail.
• Deep understanding of lead generation.
• Experience with AI content development and AI optimization tools.
• Proven experience in reporting and analytics, data-driven decision making, and platform optimizations.

Preferred Qualifications

• Meta Ads, Google Ads, and TikTok Ads certifications.
• Bachelor’s degree in marketing, advertising, communications, or a related field.
• Bilingual (English/Spanish) is a plus.
• Experience in personal injury, legal lead generation, or similar industries like home services, financial services, or insurance.
• Experience generating AI content and ads.
• Strong organizational, communication, and project management skills.
• Ability to support occasional marketing events on weekends or evenings as needed in exchange for flex time.

Benefits & Perks

• Paid Holidays
• PTO
• Medical
• Dental
• Vision
• Life Insurance
• STD
• LTD
• Accident
• Critical Illness
• Hospital Indemnity
• Identity Theft Insurance