Associate Director Digital Marketing Analytics

WPP Plc4 months ago
Philadelphia, PA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Description

Position at CMI Media Group
Lead the Data Revolution in Healthcare Marketing

Associate Director Digital Marketing Analytics

Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients.

In this role, you will:

  • Be the Architect of Measurement
  • Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
  • Drive Optimization & Innovation
  • Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
  • Lead with Expertise
  • Serve as the go-to expert for internal teams and clients, providing thought leadership guidance and support on all things related to digital marketing analytics.
  • Empower a Team of Analysts
  • Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
  • Shape the Future of Measurement
  • Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Do you have the right DNA?

  • Analytical Powerhouse - 7 years of experience in online marketing, web analytics, or research with a proven ability to translate data into actionable insights.
  • Leadership Acumen - 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset - Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Passion for Innovation - A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
  • Healthcare Industry Knowledge - Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group

At CMI Media Group, we were not just analyzing data - we were using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

  • Purpose-Driven Work - Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
  • Collaborative Environment - Join a team of passionate and talented individuals who are leaders in their field.
  • Growth Opportunities - Benefit from ongoing professional development opportunities and a culture that values continuous learning.
  • Supportive Culture - We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience level, and qualifications. We offer a competitive benefits package; please visit WPP Benefits for more details.

Join us and dive into the heartbeat of digital marketing analytics.

Be the catalyst behind our success. Apply now to spark a thrilling journey of data-driven achievements.

Skills:

  • Analysis Skills
  • Biotech and Pharmaceutical
  • Campaigns
  • Coaching
  • Customer Relations
  • Data Analysis
  • Healthcare
  • Industry/Trade Press
  • Interpersonal Skills
  • Leadership
  • Marketing
  • Marketing Campaign
  • Mentoring
  • Needs Assessment
  • Offline Marketing
  • Online Marketing
  • Performance Analysis
  • Process Improvement
  • Team Lead/Manager
  • Team Player
  • Thought Leadership
  • Web Analytics

About the Company:

WPP Plc

Required Skills

Customer Relations
Campaigns
Coaching
Mentoring
Leadership
Thought Leadership
Interpersonal Skills
Analysis Skills
Online Marketing
Data Analysis
Team Player
Marketing
Needs Assessment
Industry/Trade Press
Performance Analysis
Team Lead/Manager
Biotech and Pharmaceutical
Process Improvement
Web Analytics
Offline Marketing
Healthcare
Marketing Campaign