Regional Marketing Director (3)

Position Overview

The Regional Marketing Director is a field-facing marketing leader responsible for driving divisional marketing performance, accountability, and return on investment across a defined multi-division region. This role serves as the strategic marketing owner for the region by partnering closely with Division Presidents, Sales Leadership, and Corporate Marketing to translate business objectives into executable, performance-driven marketing strategies. The position provides real-time market support, prioritizes resources across communities, and ensures that marketing investments directly impact traffic, lead quality, conversion performance, and sales velocity while overseeing regional strategy, performance, reporting, and corrective actions. Candidates will support regions in Texas, Northwest, and Southwest and must reside within the region they oversee.

Key Responsibilities

• Divisional Partnership & Strategic Oversight:
  • Serve as the marketing lead for assigned divisions, aligning strategy with sales, inventory, and revenue goals.
  • Partner with Division Presidents, Sales Leadership, and Operations to support near- and long-term business objectives.
  • Participate in weekly division leadership meetings and one-on-ones to assess needs and provide marketing guidance.
  • Conduct monthly marketing performance reviews to evaluate KPIs, budget pacing, community priorities, and risks.
  • Own impact assessments related to launches, absorption challenges, and inventory shifts with strategic adjustments and budget reallocations.
  • Collaborate with Corporate Marketing, Digital, and Product Strategy teams to align messaging and execution plans.
• Lead Management & Conversion Performance:
  • Analyze lead-to-appointment and lead-to-sale performance by community, lead source, and campaign.
  • Identify funnel gaps and recommend corrective actions including spend optimization and CRM workflow improvements.
  • Partner with Division Sales Leadership to address recurring response or conversion challenges.
  • Ensure timely follow-up, accurate attribution, and measurable ROI for marketing-generated leads.
  • Promote consistent lead management standards across divisions while adapting to local market needs.
• Digital Performance, Website Oversight & ROI:
  • Oversee digital performance including paid media efficiency, listings accuracy, and funnel health.
  • Audit underperforming communities to ensure websites, listings, and inventory are current.
  • Direct monthly reallocation of digital spend based on performance data and market conditions.
  • Ensure consistency across digital touchpoints, including community websites and CRM integrations.
  • Partner with Corporate Digital and Creative teams to enhance conversion performance and user experience.
• Events, Outreach & Local Marketing Strategy:
  • Identify traffic, broker, or inventory gaps and recommend event strategies.
  • Oversee development and management of an annual marketing and events calendar for each community.
  • Partner with Division Marketing Managers to sequence events strategically.
  • Approve event objectives and success metrics, delegating execution to the teams.
  • Evaluate event effectiveness using performance data and adjust strategies accordingly.
• Field Audits & Brand Standards:
  • Conduct regular field visits to audit communities for brand compliance and presentation quality.
  • Collaborate with Division teams on joint audits and identify systemic gaps.
  • Escalate brand or execution concerns to Corporate Marketing and Operations.
  • Capture competitive insights and market trends to inform strategy.
  • Maintain a visible and credible marketing presence in the field.
• Reporting, Cadence & Communication:
  • Create and standardize regional reporting templates and performance dashboards.
  • Deliver weekly divisional summaries and monthly regional reports covering key metrics, risks, ROI, and budget pacing.
  • Clearly communicate insights, recommendations, and corrective actions to leadership.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of marketing experience; regional oversight or multi-market experience is a plus.
• Proven experience partnering with senior sales and division leadership.
• Strong knowledge of performance marketing, lead funnel analytics, and CRM systems (HubSpot preferred).
• Ability to balance strategic planning with hands-on performance accountability.
• Excellent communication, presentation, and cross-functional collaboration skills.

Preferred Qualifications

• Experience in homebuilding, real estate, or managing multi-location consumer businesses.

Compensation

Base Salary: $135,000 to $155,000 per year, based on experience and skillset; paid bi-weekly.

Benefits & Perks

• Competitive health insurance coverage for team members and their dependents
• Generous paid time off (vacation, holidays, sick leave, jury duty, bereavement)
• Paid disability, parental, and military leave
• Company-sponsored and voluntary term life, AD&D, and short/long-term disability insurances
• 401(k) retirement plan with employer matching
• Wellness incentive program