Product Marketing Manager (Medical Devices)

The Product Marketing Manager, RTQA

will play a central role in the commercialization and lifecycle success of our Radiation Therapy Quality Assurance portfolio. This is a tactical, execution-focused role ideal for a marketer with strong product and software acumen who can drive messaging development, positioning, and product launch execution.

PMMs serve as the bridge between product management, field marketing, and marketing communications- ensuring our value propositions resonate clearly across customer segments and channels. If you're a "doer" who loves crafting product narratives and getting things into the market effectively, this role is for you.

Key Areas of Responsibility:

Go-to-Market (GTM) Execution

• Plan and execute product launches and market introductions in alignment with cross-functional teams.
• Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs.
• Develop marketing plans for existing portfolio to maintain market position.

Product Messaging & Positioning

• Support VOC efforts to identify customer needs and translate into needs-based messaging.
• Ensure consistency of messaging across all channels (sales, digital, packaging, documentation).
• Support updates to brand voice and product naming conventions as needed.

Sales & Channel Enablement

• Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards.
• Support development of training for sales teams and distributors in collaboration with field marketing.
• Develop tools to track and analyze feedback and performance metrics to inform decision-making.

Market & Competitive Intelligence

• Conduct competitive analysis to inform positioning and pricing strategies.
• Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research.
• Partner with product management and clinical teams to ensure alignment with market needs and regulatory constraints.

Cross-Functional Collaboration

• Act as the key marketing partner to Product Management and R&D during development and launch cycles.
• Collaborate with the field marketing team to support execution of digital, PR, and tradeshow deliverables.
• Interface with clinical teams to ensure accuracy and compliance in messaging.

Knowledge, Skills and Abilities:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing (healthcare preferred).
• Excellent project management and cross-functional collaboration skills.
• Exceptional writing and communication skills, with an eye for clarity and audience alignment.
• Ability to use next-gen, AI-enabled tools for content creation and data analytics to inform marketing strategies and drive engagement.
• Experience with driving lead activity through digital engagement tools (e.g., social media, video).

Skills:

• Artificial Intelligence (AI)
• Channel Sales
• Communication Skills
• Competitive Analysis/Strategy
• Content Development
• Cross-Functional
• Customer/Client Research
• Data Analysis
• Distribution Channel
• Documentation
• Field Marketing
• Frequently Asked Questions (FAQ)
• Healthcare
• Maintain Compliance
• Market Segmentation
• Marketing
• Marketing Communications
• Marketing Plan
• Marketing Strategy
• Marketing/Promotional Messaging
• Medical Equipment
• Medical Products
• Needs Assessment
• Performance Analysis
• Performance Metrics
• Persona/Avatar Development
• Product Documentation
• Product Management
• Product Marketing
• Product Naming
• Product Positioning
• Product Pricing
• Product/Service Launch
• Project/Program Management
• Public/Media/Press/Analyst Relations
• Quality Assurance
• Radiation Therapy
• Regulations
• Research & Development (R&D)
• Sales
• Sales Tools
• Sales Training
• Social Media
• Team Player
• Trade Shows
• Voice Products

Company:

Mirion Technologies Inc.