Director of Retention Marketing

Virtual Vocations Inc8 months ago
Arlington, VA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Sr Manager or Director of Retention Marketing to lead their retention strategy focused on enhancing the customer journey.

Key Responsibilities

  • Own and develop the customer retention strategy to improve repeat purchase behavior
  • Oversee the strategic growth plan for the subscription business, focusing on performance and retention
  • Serve as a cross-functional leader to ensure consistency in the customer experience across various departments

Required Qualifications

  • 7+ years of experience in a retention role at a DTC brand
  • Proven track record of leading retention initiatives that enhance repeat purchases and customer lifetime value (LTV)
  • Strong understanding of customer segmentation and loyalty strategies
  • Experience in leading cross-functional project execution
  • Team leadership experience in both strategic and tactical capacities

Required Skills

Subscription Business Growth
Customer Segmentation
Team Leadership
Loyalty Strategies
Customer Retention Strategy
Cross-Functional Leadership
Repeat Purchase Behavior