Director of Retention Marketing
Virtual Vocations Inc8 months ago
Arlington, VA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Sr Manager or Director of Retention Marketing to lead their retention strategy focused on enhancing the customer journey.
Key Responsibilities
- Own and develop the customer retention strategy to improve repeat purchase behavior
- Oversee the strategic growth plan for the subscription business, focusing on performance and retention
- Serve as a cross-functional leader to ensure consistency in the customer experience across various departments
Required Qualifications
- 7+ years of experience in a retention role at a DTC brand
- Proven track record of leading retention initiatives that enhance repeat purchases and customer lifetime value (LTV)
- Strong understanding of customer segmentation and loyalty strategies
- Experience in leading cross-functional project execution
- Team leadership experience in both strategic and tactical capacities
Required Skills
Subscription Business Growth
Customer Segmentation
Team Leadership
Loyalty Strategies
Customer Retention Strategy
Cross-Functional Leadership
Repeat Purchase Behavior