Marketing Coordinator

JOB SUMMARY

The Marketing Coordinator is primarily focused on writing company materials and developing competitive proposals to clients, often as a result of specific client requests for proposals and/or information. In addition, the Marketing Coordinator will promote the company’s products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.

RESPONSIBILITIES AND DUTIES

• Works closely with or coordinates individual proposal response teams to collectively develop the overall proposal response and then writes and organizes the response into a clear and concise document and finalizes the response to ensure it meets all of the clients’ requirements and schedules.
• Collaborates with sales representatives to fully understand services and communication needs.
• Works closely with the Marketing Team to review, proof, and finalize written marketing materials and other promotional products.
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Presents design ideas and recommendations to Business Development and Marketing Manager, committee, or sales team.
• Creates and coordinates multimedia packages.
• Composes draft speeches for senior management and assists with finalizing speeches.
• Schedules and develops filming scripts and production.
• Evaluates success of campaigns when completed.
• Attends trade shows and community fairs and staffs the company booth.
• Performs other related duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Excellent written communication skills with a clear understanding of the strategic use of voice.
• Excellent proofing skills
• Excellent verbal communication skills that may include public speaking and presentations.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite.
• Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere) a plus
• Digital photography and video editing experience a plus

EDUCATION AND EXPERIENCE

Bachelor’s degree: in English, Marketing, Journalism, Advertising, Communications, or related field.

Experience: Three to five years of related experience in writing and editing projects; portfolio of relevant previous projects highly preferred.

PHYSICAL REQUIREMENTS

• Able to sit, type, and perform computer work for long periods of time.
• Frequent use of hands/fingers for computer entry.
• Able to perform occasional bending, lifting, and reaching.