Senior Marketing Manager

The Senior Marketing Manager

The Senior Marketing Manager will serve as the strategic and operational leader of all marketing initiatives, responsible for delivering measurable ROI and positioning Woolsey Morcom as a market leader. This role will oversee and mentor a growing internal team of two Marketing team members, manage agency and vendor relationships, and report directly to the Marketing Committee.

About Woolsey Law PLLC

The lawyers at Woolsey Morcom have extensive trial experience in high stakes litigation, have worked as prosecutors at the State Attorney’s Office, and have worked for several years at prestigious Jacksonville law firms which placed a premium on precision and client service. Woolsey Morcom is uniquely positioned to provide you the excellence consistent with a large law firm and the litigation skills of longtime trial lawyers. Collectively, the lawyers at Woolsey Morcom have over a century of trial experience.

Description

About Us

Woolsey Morcom is a respected multi-practice law firm dedicated to delivering exceptional legal services with a client-first approach. As we continue to expand, we are seeking a seasoned and results-oriented Senior Marketing Manager who will lead the firm’s marketing department with vision, accountability, and measurable impact.

Role Overview

The Senior Marketing Manager serves as the full-time operational and performance lead for Woolsey Morcom’s marketing department, directly responsible for executing digital initiatives, managing the department’s financial performance, and ensuring measurable ROI across all campaigns. This role combines strategic oversight with hands-on implementation, managing daily marketing workflows, website performance, content execution, and budget accountability to drive firm-wide growth. A seasoned leader who can manage multiple people by guiding and coaching.

Key Responsibilities

• Leads day-to-day marketing operations, ensuring seamless coordination between campaign strategy, creative execution, and digital infrastructure.
• Directly implements and oversees website updates, SEO/GEO optimizations, analytics tagging, and performance tracking to maintain brand accuracy and technical functionality.
• Translates strategic goals from firm leadership into actionable project plans with measurable outcomes and deadlines.
• Manage a marketing team of 3 marketers and ensure that their project success translates to firm fiscal revenue.

Performance Metrics & ROI Accountability

• Develops and maintains marketing KPIs, ROI frameworks, and performance dashboards that quantify the department’s contribution to firm growth and revenue.
• Analyzes campaign results, conversion data, and channel effectiveness to guide spend allocation and strategic pivots.
• Owns all budget-to-performance reconciliation, ensuring every dollar invested delivers demonstrable return aligned with the CEO-approved growth plan.

Financial & Resource Planning

• Manages the full marketing budget, including forecasting, spend optimization, and variance analysis.
• Tracks cost-per-lead, cost-per-acquisition, and campaign-level ROAS to inform decision-making and quarterly planning.
• Provides financial reporting and scenario modeling for leadership to support data-driven marketing investments.

Team Management & Cross-Functional Coordination

• Supervises the Advertising Manager and Marketing Coordinator, ensuring projects are prioritized, executed efficiently, and tracked for performance outcomes.
• Provides weekly and monthly performance reports, including KPI dashboards, financial summaries, and ROI analyses for executive leadership.
• Collaborates closely with the Marketing Director and Associate Marketing Director to align operational outputs with long-term brand and business objectives.

Qualifications

• 8–10+ years of progressive marketing experience with proven ROI-driven results.
• Demonstrated success in leading, managing, and mentoring direct reports.
• Advanced proficiency in WordPress (required) and Elementor (preferred).
• Strong expertise in SEO, PPC, analytics, and cross-channel digital strategy.
• Background in both digital and traditional marketing execution.
• Highly creative, resourceful, and innovative thinker with the ability to drive strategic change.
• Excellent executive communication, organizational, and leadership skills.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Legal industry experience is a plus, but not required.

Why Join Woolsey Morcom?

This is a senior leadership role with direct influence on the future of Woolsey Morcom. You’ll have the autonomy to shape the firm’s marketing strategy, manage and grow a talented team, and partner with firm leadership to drive meaningful results. If you thrive in a fast-paced, high-impact environment and are ready to take ownership of a growing marketing function, this role offers the opportunity to make a lasting mark on the firm’s success.

Salary

Salary: $90,000 - $95,000 per year