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Search Marketing Manager

Chewy10 months ago
Boston, MA, United States
On-site
Full-time
Junior Level (1-3 years)
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Job Description

Position Overview

Chewy is seeking a highly motivated, goal-oriented, and analytical Paid Search Marketing Manager to join our fast-paced company in our Boston, MA, Plantation, FL, or Minneapolis, MN office. In this role, you will be responsible for creating, managing, and optimizing PPC campaigns across multiple search engines, driving customer acquisition strategies, and making data-driven decisions to enhance performance.

Key Responsibilities

  • Own project work and support key projects across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest growing marketing channels.
  • Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation.
  • Monitor campaign performance, perform deep dive analysis, and identify opportunities to grow or optimize performance across search marketing tactics.
  • Keep search campaigns up to date with the latest site information, input from internal partners, and industry trends.
  • Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
  • Constantly analyze, experiment, and iterate to boost performance and uncover new opportunities.
  • Build new relationships and collaborate with other disciplines across the company.

Required Qualifications

  • Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline.
  • 4+ years of experience in paid search, preferably in ecommerce or performance/direct response.
  • Experience managing Google/Bing Shopping ads (Pmax).
  • Experience with analytics platforms such as Google Analytics or Adobe Analytics.
  • Intermediate experience in Microsoft Excel.
  • Ability to analyze large datasets to gain insights and make confident recommendations.
  • Strong mathematical, analytical, and communication skills (written and verbal).
  • Experience with A/B and multivariate testing and implementing resultant optimizations.
  • Ability to collaborate effectively with marketers, product managers, and engineers.
  • A tenacious and entrepreneurial/self-starting attitude with a drive for learning and taking on new challenges.
  • Demonstrable organizational skills and the ability to work independently managing a backlog of projects.
  • Flexibility for periodic travel.

Benefits & Perks

  • Compensation: Base salary range of $95,500-$152,500 USD, which may be influenced by relevant experience, education, and work location.
  • Eligibility for 401k and an annual equity grant.
  • A variety of insurance options including medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
  • Additional benefits such as parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and discounts (10% off pet insurance and 20% off at Chewy.com).
  • Unlimited PTO (subject to manager approval) with six paid holidays per year and potential eligibility for paid sick and family leave per applicable regulations.

Required Skills

PPC campaign management
Keyword research
Project management
Competitive analysis
Google Analytics
Communication
A/B testing
Bid optimization
Adobe Analytics
Microsoft Excel