Director of Field Marketing

Position Overview

Pacific Hospitality Group, a family‐focused company committed to long-term holds and sustainable growth, is seeking a Director of Field Marketing. Salary: $110-120k. In this role, you will lead the coordination, alignment, and operational integration of marketing efforts across all properties – ensuring that home office strategies, campaigns, and content are executed effectively at the property level. You will serve as the central point of contact for property marketing leaders, driving consistency, compliance, and excellence in execution across the portfolio. Our guiding principles of Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, and Fulfillment underscore everything we do.

Key Responsibilities

• Field Marketing Leadership & Portfolio Management: Serve as the primary corporate point of contact for property-level marketing leadership; build strong relationships with GMs and marketing teams across functions; provide guidance on annual, quarterly, and monthly marketing priorities; and partner with corporate leadership to communicate brand, performance, and channel strategies.
• Marketing Planning & Alignment: Lead quarterly and monthly planning cycles with each property; facilitate alignment between corporate strategic plans and on-property operational calendars; and ensure property marketing calendars reflect the corporate channel calendars.
• Execution Oversight & Accountability: Ensure timely and accurate deployment of home office-generated marketing assets; track property responsibilities such as content submission, approvals, and updates; and proactively address delays or challenges through coordinated efforts with property and corporate teams.
• Project Governance & Process Optimization: Lead governance for property marketing workflows; standardize project management tools, timelines, and communication procedures; and develop SOPs for content submission, campaign readiness, photo/video coordination, operational updates, and approvals.
• Communication & Cross-Functional Coordination: Host regular marketing syncs and cross-functional meetings; ensure timely updates on F&B, spa, events, photography, and content inputs to the home office; and provide structured progress updates to senior leadership.
• Property Support, Training & Enablement: Onboard new property marketing directors into established workflows and systems; deliver training on project management tools and brand standards; conduct site visits to assess execution quality and brand consistency; and identify and propose solutions for capability gaps.
• Insights, Reporting & Performance Feedback: Gather execution and experience-based insights from properties; track deployment KPIs and monitor competitive activity; and provide feedback to refine corporate strategies and campaign effectiveness.

Required Qualifications

• 7-10+ years of hospitality marketing, multi-property marketing, operations, or brand leadership experience.
• Strong project management and operational leadership skills with the ability to align multiple stakeholders.
• Experience working within both centralized corporate structures and property teams.
• Exceptional communication and relationship-building capabilities.
• Solid understanding of hotel operations, F&B programming, spa services, and event/experiential marketing.
• Proven success in implementing processes and ensuring compliance in decentralized environments.
• Highly organized and detail-oriented, with experience managing complex timelines across multiple properties.
• Ability to travel regularly to properties as required.