Product Marketing Manager - Launch Strategy - Full-time

Position Overview

Remote United States. The application window closes on 1/30/26. Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

We are seeking a dynamic individual to join our fast-paced, culture-first marketing team—someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns. As a member of the Cisco Infrastructure and Security Product Marketing team, you will partner across Cisco’s marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives.

Key Responsibilities

• Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks.
• Create Tier One Messaging & Content: Design and build select messaging to maximize our market voice and ensure alignment across content.
• Drive Cross-Functional Alignment: Develop strategic marketing plans and lead virtual launch teams ensuring each team is aligned, resourced, and executing toward shared goals.
• Provide Strategic Direction: Set the tone, priorities, and guardrails for launch workstreams to maintain a consistent narrative and customer experience.
• Manage Strategic Initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors.
• Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership and facilitate executive reviews.
• Create & Maintain Launch Frameworks: Refine scalable processes, tools, and playbooks to improve our launch methodologies.
• Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignments to keep initiatives on schedule.
• Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive continuous improvements.

Required Qualifications

• 5+ years of experience leading B2B programs in product marketing, event marketing, or related roles.
• BS/BA in Business, Marketing, Communications or a related field (or equivalent) required.
• Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions.
• Ability to manage multiple projects simultaneously with high attention to detail and strong organizational skills.
• Analytical mindset with the ability to use data to drive decisions and measure impact.
• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders.

Preferred Qualifications

• Master’s degree in Marketing, Business Administration (MBA), Communications, or a related field.
• Previous experience with global Tier One launch or event strategy.
• Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders.
• Deep understanding of go-to-market strategies and integrated marketing campaigns.

Benefits & Perks

• Compensation: Starting salary range is $133,200.00 to $168,800.00 for new hires in U.S. and/or Canada. Individual pay is determined based on hiring location, market conditions, skillset, experience, and qualifications.
• Additional Salary Details: For New York City Metro Area: $146,100.00 - $229,600.00; Non-Metro New York state & Washington state: $133,200.00 - $221,400.00.
• Benefits: U.S. employees receive medical, dental, and vision insurance, a 401(k) plan with Cisco matching, paid parental leave, disability coverage, and basic life insurance. Employees may also be eligible for grants of Cisco restricted stock units.
• Paid Time Off: Includes 10 paid holidays, a floating holiday, a paid day off for the employee’s birthday, year-end shutdown, personal wellness days, accrued vacation, and sick leave as per Cisco’s policies.
• Bonus & Incentives: Non-sales roles are eligible for annual bonuses, while sales roles may receive performance-based incentive pay with no cap on earnings.
• Additional Perks: Optional paid volunteer days and flexible vacation programs for exempt employees.