Digital Marketing Analytics – Consultant

DESCRIPTION:

Artech is currently seeking to add to the below position

Job Title:

Digital Marketing Analytics – Consultant

Job ID:

26-06207

Location:

Austin TX

Duration:

12 Months (Long Term)

Rate Range:

$60.00 – 62.00/Hr

Qualifications & Skills:

Job Summary:

• Required skills:
• 1) Marketing Analytics Sales
• 2) Funnel Analysis,
• 3) Incrementally/ AB Testing Testing and
• 4) EDA ( SQL/ Python)

Job Summary:

• • We are seeking a highly analytical and results-oriented Senior Digital Marketing Analyst to join our dynamic team.
• • This role is pivotal in driving data-informed decisions to optimize our digital marketing strategies and enhance overall campaign performance.
• • You will leverage advanced analytics, SQL, and Adobe Analytics to uncover actionable insights, translate complex data into clear recommendations, and contribute to significant business growth.

Responsibilities:

• • Develop and implement comprehensive digital marketing analytics strategies.
• • Analyze campaign performance across various digital channels, identifying trends, insights, and opportunities for optimization.
• • Utilize SQL for data extraction, manipulation, and analysis from diverse sources.
• • Leverage Adobe Analytics for in-depth website and campaign performance tracking and reporting.
• • Conduct A/B testing and other experimental analyses to improve user experience and conversion rates (CRO).
• • Build and maintain insightful dashboards and reports to communicate key performance indicators (KPIs) and findings to stakeholders.
• • Collaborate with cross-functional teams (Marketing, Product, Engineering) to align data insights with business objectives.
• • Stay abreast of the latest digital marketing trends, tools, and best practices.
• • Employ predictive modeling techniques to forecast future trends and campaign outcomes.

Qualifications:

• • Bachelor's degree in Marketing, Business, Analytics, or a related field.
• • 5+ years of experience in digital marketing analytics, tagging, and CRO.
• • Proven expertise in SQL and Adobe Analytics.
• • Experience with Python for data analysis and automation is a strong plus.
• • Demonstrated experience with predictive modeling.
• • Strong analytical, problem-solving, and critical thinking skills.
• • Excellent communication and data visualization skills, with the ability to present complex data clearly.
• • Ability to work independently and collaboratively in a fast-paced environment.

Please apply on our company website:

Website: www.artechinfo.com

Contact: ram.pandey@artech.com

Skills:

• A/B Testing
• Adobe Product Family
• Analysis Skills
• Automation
• Best Practices
• Business Growth
• Campaigns
• Communication Skills
• Consulting
• Contract Research Organization (CRO)
• Cross-Functional
• Data Analysis
• Data Visualization
• Forecasting
• Marketing
• Marketing Strategy
• Online Marketing
• Performance Analysis
• Performance Metrics
• Predictive Modeling
• Presentation/Verbal Skills
• Problem Solving Skills
• Product Engineering
• Python Programming/Scripting Language
• Reporting Dashboards
• SQL (Structured Query Language)
• Trend Analysis
• User Interface/Experience (UI/UX)
• Website Conversion

About the Company:

Artech LLC