Assistant Director, Marketing & Events

Position Overview

The Assistant Director, Marketing & Events at Florida Gulf Coast University is responsible for creating and executing a comprehensive marketing and events strategy for the Daveler & Kauanui School of Entrepreneurship (DKSOE). This role involves managing outreach campaigns, planning events, and connecting with various audiences to enhance the school's visibility and engagement. The position supports data-driven decision-making and demonstrates the impact of the school's programs.

Key Responsibilities

• Participates in strategic planning for DKSOE marketing and events.
• Creates and drives student recruitment and outreach campaigns.
• Oversees planning and execution of events, camps, and conferences.
• Collects and analyzes data on DKSOE activities and events.
• Develops strategies for ongoing outreach and engagement with alumni.
• Organizes events and initiatives to strengthen alumni relations.
• Guides and trains staff in the assigned area.
• Develops and monitors budgets for events and programs.
• Ensures accurate reporting for DKSOE and RIFE activities.
• Establishes performance goals and measures for success.

Required Qualifications

• Bachelor's degree from an accredited institution in an appropriate area of specialization and four years of full-time experience directly related to the job functions.
• Eight years of directly related full-time experience.
• Professional experience in marketing, communications, graphic design, or public relations.
• Proficiency in Microsoft Office (Word, Excel, Access, PowerPoint, Publisher, Outlook).

Preferred Qualifications

• Master's Degree in marketing, communications, or related field.
• Experience with audio or multi-media production.
• Experience in communications or marketing project management.
• Experience in event planning and execution.
• Experience working in higher education.

Benefits & Perks

• Full-time position with competitive salary.
• Opportunities for professional development and training.