Senior Manager, Marketing Analytics

Welcome to Urban Outfitters

Welcome to Urban Outfitters, a dynamic and innovative retail brand that values creativity, diversity, and individuality. We are seeking a highly skilled and experienced Senior Manager of Marketing Analytics to join our growing team. In this role, you will be responsible for leading our marketing analytics strategy, driving data-informed decision making and optimizing our marketing efforts to deliver impactful results. We are looking for a strategic thinker with a strong background in analytics, a passion for marketing, and a keen eye for detail. If you thrive in a fast-paced and collaborative environment, and have a proven track record of success in marketing analytics, we want to hear from you!

Your Responsibilities

• Develop and implement marketing analytics strategy to support business objectives and drive growth.
• Utilize data and analytics to provide insights and recommendations for improving marketing effectiveness and ROI.
• Lead a team of marketing analysts to collect, analyze, and interpret data to inform marketing decisions.
• Collaborate with cross-functional teams, including marketing, e-commerce, and finance, to develop and execute data-driven marketing initiatives.
• Monitor and report on key performance metrics, providing regular updates and recommendations to senior leadership.
• Use predictive modeling and other advanced techniques to identify marketing opportunities and trends.
• Stay up-to-date on industry trends and best practices in marketing analytics, and proactively identify new tools and techniques to drive innovation.
• Develop and maintain dashboards and reports to track and visualize marketing performance.
• Work closely with external vendors and agencies to ensure accurate and timely data collection and reporting.
• Implement data governance policies to ensure data accuracy, consistency, and compliance.
• Train and mentor team members on data analysis and reporting techniques.
• Collaborate with IT teams to optimize data infrastructure and systems to support marketing analytics needs.
• Continuously seek out opportunities to improve and streamline processes for data collection, analysis, and reporting.
• Represent the marketing analytics team in cross-functional meetings and present findings and recommendations to key stakeholders.
• Foster a data-driven culture within the organization by promoting the use of data and analytics in decision-making processes.

Equal Opportunity Employer

Urban Outfitters is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.