Local Marketing Manager

Position Overview

Welcome to PopStroke, where we've reinvented the classic pastime of mini-golf into an extraordinary experience. Imagine a place where the charm of traditional mini-golf meets innovative technology and custom-designed courses set against beautifully designed landscapes. This is PopStroke – delivering a unique entertainment and culinary experience for guests of all skills and ages.

As the Local Marketing Manager (Phoenix), you are the strategic connector and brand ambassador for PopStroke in your community. You will develop and execute local marketing strategies, build meaningful community relationships, and manage venue-specific activations and events.

Location: Phoenix
Schedule: Full-Time, Exempt; Onsite with travel within the market

Key Responsibilities

• Represent PopStroke in a positive, professional, and engaging manner across all community touchpoints.
• Maintain in-depth knowledge of all PopStroke offerings, including F&B, events, memberships, and programming.
• Lead field marketing efforts by engaging with local businesses, schools, sports teams, chambers of commerce, CVBs, and influencers.
• Strategically plan, coordinate, and execute both in-venue and off-site marketing activations to strengthen brand presence and generate traffic.
• Organize, staff, and manage local events from start to finish including scheduling, logistics, vendor coordination, and on-site oversight.
• Recruit, schedule, and oversee part-time brand ambassadors or event staff as needed for marketing activations.
• Build, negotiate, and manage local partnerships within approved budgets and standards.
• Capture and share brand content for social media and local storytelling.
• Collaborate with corporate marketing to create and implement an annual market-specific plan that maximizes reach and aligns with company goals.
• Provide regular reporting on outreach activities, event performance, partnership ROI, and overall market impact.
• Offer insights and recommendations to continuously grow brand awareness and strengthen local positioning.
• Support other duties and responsibilities as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 1–3 years of local field marketing, community engagement, or partnership management experience.
• Strong knowledge of the local market and an established network within the community.
• Event management experience, including staffing, scheduling, and on-site execution.
• Outgoing, energetic personality with excellent verbal and written communication skills.
• Detail-oriented and organized, with the ability to manage multiple priorities in a fast-paced environment.
• Ability to work independently while leading and motivating part-time staff or ambassadors.
• Proficiency in Microsoft and/or Google Suite.
• Ability to travel up to 80% within the defined market.
• Flexibility to work nights, weekends, and nontraditional hours as needed for events and activations.