Digital Marketing and Advertising Specialist

Position Overview

The Children's Hospital of Philadelphia (CHOP) is seeking a highly motivated and creative Digital Marketing and Advertising Specialist to drive our online presence. In this role, you will manage CHOP’s website, email campaigns, and digital ad campaigns while developing engaging, data-driven marketing initiatives within the healthcare industry. You will work strategically, using insights and trends to craft innovative solutions and collaborate with all levels of the organization. Equal Opportunity Employer: We celebrate diversity and are committed to creating an inclusive environment.

Key Responsibilities

• Develop and execute effective digital marketing and advertising campaigns for CHOP.
• Manage CHOP's website, email campaigns, and digital ad campaigns.
• Analyze data and leverage insights to create targeted campaigns.
• Stay up-to-date on the latest digital marketing and advertising trends and platforms.
• Collaborate with various levels of the organization while utilizing excellent written and verbal communication skills.
• Work independently and as part of a team to meet tight deadlines and manage multiple projects simultaneously.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• At least three years of digital marketing and advertising experience in the healthcare industry.
• Excellent written and verbal communication skills.
• Proven ability to work both independently and collaboratively while managing multiple projects under tight deadlines.