Remote Senior Marketing Operations & ABM Lead
Penn Foster Group4 months ago
New York, NY, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Job Description
Penn Foster Group is seeking a senior Marketing Operations Manager to own the systems, processes, and measurement framework powering B2B demand generation and ABM. You will manage HubSpot, Marketo, and GTM-connected systems, deliver campaign reporting, attribution, and lifecycle design, and steer a pragmatic MarTech roadmap with hands-on and strategic influence. The role requires 6+ years in marketing operations within B2B, expertise in HubSpot/Marketo, Salesforce integrations, and a data-driven.
Required Skills
Account-Based Marketing (ABM)
Campaign Reporting
Marketo
Attribution
Data-Driven Decision Making
Lifecycle Design
Salesforce Integrations
B2B Demand Generation
HubSpot
MarTech Roadmap
Marketing Operations