Senior Digital Marketing Strategist, Consumer Electronics Division

Welcome to Toshiba

Welcome to Toshiba, a global leader in consumer electronics. We are seeking a driven and experienced Senior Digital Marketing Strategist to join our team in the Consumer Electronics Division. As our Senior Digital Marketing Strategist, you will have the opportunity to shape our digital marketing strategies and drive the success of our consumer electronic products. We are looking for someone with a deep understanding of the digital landscape and a passion for consumer electronics. If you thrive in a fast-paced, innovative environment and have a proven track record of developing and executing successful digital marketing plans, we want to hear from you. Join us and be a part of shaping the future of Toshiba's consumer electronics division.

Your Responsibilities

• Develop and implement innovative and effective digital marketing strategies to support the growth of Toshiba's consumer electronics division.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices to continuously improve and evolve our strategies.
• Conduct thorough market research and analysis to identify target audiences, consumer behaviors, and competitor strategies.
• Collaborate with cross-functional teams to understand product offerings and develop marketing plans that align with business objectives.
• Utilize data and analytics to track and measure the success of digital marketing campaigns, and make data-driven recommendations for future strategies.
• Develop and manage budgets for digital marketing initiatives, ensuring cost-effective and efficient use of resources.
• Oversee the creation and distribution of compelling and engaging digital content across various channels, including social media, email, and websites.
• Monitor and manage online reputation and respond to customer feedback and inquiries in a timely and professional manner.
• Lead and mentor junior digital marketing team members, providing guidance and support to help them grow and develop in their roles.
• Represent Toshiba's consumer electronics division at industry events and conferences, building relationships with key stakeholders and promoting our products and brand.

Equal Opportunity Employer

Toshiba is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.