Marketing Operations Specialist

Position Overview

Lansweeper is growing fast, and our global marketing engine needs a skilled Marketing Operations Specialist to ensure consistent, high‑quality campaign execution and data accuracy. You’ll be the operational backbone of marketing – building, QA’ing, and optimizing campaigns across email, forms, and automation workflows to keep our engine running smoothly. In your first year, your goals will focus on driving flawless campaign delivery and data integrity across Salesforce and Marketing Cloud, strengthening lead routing, attribution accuracy, and nurture automation performance, and supporting the marketing team’s ability to generate qualified pipeline and actionable insights. The role will also require solving challenges such as ensuring cross‑platform data accuracy between Salesforce, Marketing Cloud, and reporting dashboards, managing multiple campaign requests and Jira tickets simultaneously without missing SLAs, and continuously improving workflows and QA processes for speed, scalability, and precision. Ready to join us? Click Apply now or share this role with someone in your network.

Key Responsibilities

• Build, QA, and launch emails, landing pages, and nurture programs across Marketing Cloud Growth/Next or Account Engagement (Pardot).
• Manage event lead imports and routing into Salesforce, ensuring correct campaign association, deduplication, and attribution.
• Own campaign data hygiene by maintaining UTM standards, validating tracking, and running recurring audits.
• Collaborate with Campaign Managers to execute initiatives on time and within SLA.
• Monitor and resolve sync errors between Salesforce and marketing automation platforms.
• Drive process documentation by maintaining naming conventions, SOPs, and QA checklists.
• Report campaign performance and propose continuous improvements.

Required Qualifications

• Proven experience in B2B Marketing Operations or Campaign Operations.
• Hands‑on use of Salesforce CRM (Leads, Campaigns, Reports); Salesforce Associate or Admin certification preferred.
• Experience with Marketing Cloud Growth/Next or Marketing Cloud Account Engagement (Pardot).
• Knowledge of data management, UTM tracking, list segmentation, and lead attribution.
• Familiarity with Jira, Google Tag Manager, Google Analytics, and basic HTML/CSS for email QA.
• Strong organizational and QA mindset with exceptional attention to detail.
• Excellent communication skills and ability to manage multiple stakeholders.
• A collaborative, proactive attitude focused on continuous improvement.

Benefits & Perks

• Salary: Competitive salary aligned with industry benchmarks
• Compensation: Uncapped commission plan with high earning potential
• Schedule: Flexibility in working hours and remote work options
• Benefits: Comprehensive benefits and ongoing learning opportunities
• High‑impact role in a global, fast‑growing SaaS organization
• Location: Hybrid schedule for Austin‑based candidates (at least 2 days/week on‑site)