Director Digital Marketing

BHC SPECTRUM5 months ago
Fort Lauderdale, FL, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Broward Health Corporate Spectrum

Shift: Shift 1

FTE: 1.000000

Summary:

Oversee the research planning development implementation and management of the system's digital marketing strategy. This position will work collaboratively with the marketing communications and creative teams to enhance and promote the organization's brand awareness and services through website customer relationship management tool and digital marketing campaign development optimization and analysis. This individual will create an exceptional patient experience that begins and ends with digital interfaces.

Education:

Essential:

  • Bachelor's degree in marketing or communications business or relevant major is required.
  • Master's degree preferred.

Experience:

  • Seven to ten (7-10) years of related experience including leadership required.
  • Digital marketing experience required; healthcare marketing preferred.

Visit us online at www.BrowardHealth.org or contact Talent Acquisition

Bonus Exclusions: may apply in accordance with policy HR-004-026

Equal Opportunity Employer Statement:

Broward Health is proud to be an equal opportunity employer. Broward Health prohibits any policy or procedure which results in discrimination on the basis of race color national origin gender gender identity or gender expression pregnancy sexual orientation religion age disability military status genetic information or any other characteristic protected under applicable federal or state law.

Veteran's Preference Statement:

At Broward Health the dedication and contributions of veterans are valued. Supporting the military community and giving back to those who served is a priority. Broward Health is proud to offer veteran's preference in the hiring process to eligible veterans and other individuals as defined by applicable law.

Required Skills

Brand Awareness
Campaign Development
Website Management
Digital Marketing Strategy
Optimization and Analysis
Customer Relationship Management (CRM)
Collaborative Leadership
Healthcare Marketing