Assistant Marketing Manager - The National
Coury Hospitality9 months ago
Oklahoma City, OK, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Why Work at The National? A career at The National, Autograph Collection means working at one of the most breathtaking luxury hotels in Oklahoma City. Located in the historic First National Center, this stunning hotel features 146 guest rooms, the award-winning Tellers Italian restaurant, and The Great Hall, an iconic social and event space. Employees take pride in delivering refined hospitality in an awe-inspiring setting where history meets modern elegance.
POSITION:
Assistant Marketing ManagerDEPARTMENT:
Sales & MarketingJOB OVERVIEW:
The Assistant Marketing Manager supports the execution of marketing initiatives for the property and its outlets by delivering timely, on-brand content, digital support, and on-property activation assistance. This role focuses on execution, coordination, and consistency while supporting the strategy and priorities set by the Marketing Manager. It involves increased accountability, autonomy, and cross-functional coordination.Key Responsibilities
- Assist in executing strategy-driven marketing meetings and developing annual and quarterly marketing plans aligned with business objectives and brand standards.
- Collaborate with sales, operations, and other departments to align marketing efforts, maintain digital asset libraries, and serve as an on-property brand ambassador.
- Support public relations and community efforts by collaborating with media, CVBs, PR agencies, and local partners to elevate the property's brand image.
- Execute social media strategy by creating, scheduling, publishing content, managing influencer partnerships, and monitoring engagement and KPIs.
- Develop and execute digital marketing initiatives including paid social media strategy, online presence upkeep, and review monitoring.
- Champion local marketing and on-site activations by designing and distributing marketing materials and capturing content for various marketing channels.
- Communicate project statuses and updates routinely to leadership and support overall marketing reporting.
Required Qualifications
- A bachelor’s degree in Marketing, Communications, or a related field is required.
- Previous experience managing business social media profiles on Facebook, Instagram, and LinkedIn.
- 1-2 years of experience in Communications, Marketing, Business, Public Relations, or a related field.
- Computer literate and comfortable with applications such as Outlook, Microsoft Office, and design tools (e.g., Canva and Adobe applications).
- Sound knowledge of online marketing with a good understanding of major marketing channels.
- Experience with social media software such as Facebook Business Manager and other social media dashboards.
- Understanding of social media KPIs and their application to overall strategy.
- Familiarity with various social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
- A creative eye for capturing quality photography/videos and the ability to perform minor edits.
- Ability to perform job functions with attention to detail, speed, and accuracy while quickly adapting to new tools.
- Exceptional communication skills to effectively convey information and ideas through verbal, written, and visual mediums.
- Demonstrated ability to follow directions, multitask, and manage time efficiently.
- A team player with the confidence to take the lead in content development, editing, online reputation management, and on-site activations.
- Naturally promote brand advocacy through effective relationship-building both online and offline.
- Demonstrated social customer service techniques including problem resolution, empathy, and conflict management.
- Maintenance of personal social media profiles in a professional manner.
Preferred Qualifications
- Previous experience in the hospitality industry.
Required Skills
Brand Management
Project Management
Social Media Management
Photography
Communication
Content Creation
Public Relations
Digital Marketing