Player Development Manager, Casino Marketing; Caesars Orleans
Job Description
Position: Player Development Manager, Casino Marketing (Caesars New Orleans)
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
- Our Mission: "Create the Extraordinary"
- Our Vision: "We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence."
- Our Values: "Blaze the Trail, Together We Win, All-In on Service"
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.
JOB SUMMARY
The Player Development Manager is responsible for leading the Player Development team in cultivating strong, profitable relationships with VVIP and hosted casino customers. This role oversees the execution of strategic initiatives designed to increase customer loyalty, visitation, and revenue for Caesars New Orleans.
The Player Development Manager analyzes player trends, market opportunities, and competitive activity to guide strategic decision-making. This role ensures that engagement, reinvestment, and service strategies align with Caesars Entertainment standards while optimizing trips, theoretical play, and overall guest satisfaction. Additionally, the Manager partners closely with Marketing, Hospitality, Gaming Operations, and National Casino Marketing to create compelling experiences that support retention and growth of high-value guests.
The ideal candidate fosters a sales-driven, guest‑focused culture, ensures adherence to regulatory and company policies, and maintains the highest standards of professionalism and service excellence reflective of the Caesars brand.
HOW YOU WILL CREATE THE EXTRAORDINARY
- Manage a diverse sales force with the goal of motivating, inspiring, leading, and developing the best casino hosts ("sales associates") who are driven to provide exceptional customer service and build strong relationships with our VIP and hosted‑level customers.
- Prepare the annual business plans and budgets to ensure the appropriate focus and resources are in place to target and grow revenue contributions
- Achieve maximum revenue in each targeted market segment for gaming, hotel, and food & beverage.
- Develop new business channels to generate additional cash revenue through sales opportunities
- Contribute ideas to grow existing business and expand into new business opportunities.
- Play an integral role in ensuring proper marketing programs are in place to solicit customer response, including telemarketing, special events, and direct mail.
- Make sound decisions regarding customer comp incentives, problem‑solving, and communication while maintaining confidentiality of sensitive customer information.
- Ensure the team is properly and fully utilizing the contact management and telemarketing tools developed by Caesars to drive customer trips and gross gaming revenues from the VIP and hosted business channels.
- Control expenses relative to plan and establish policies that clearly communicate the reinvestment strategy and tactics targeted to Caesars New Orleans VVIP and casino‑hosted customer segments.
- Regularly monitor the competitive environment locally, regionally, and nationally to identify opportunities and potential threats to achieving revenue goals and key business initiatives for the hosting departments.
- Make ongoing adjustments to leverage the property's strengths, capitalize on opportunities in Caesars New Orleans competitive markets, and minimize imminent competitive threats.
- Recruit new casino hosts as business needs dictate, ensuring all new hires receive the training and tools needed in a timely manner to position each new sales associate for success.
- Serve as a role model to other employees, consistently presenting oneself as a credit to Caesars and encouraging others to do the same.
- Meet all attendance guidelines and adhere to regulatory, departmental, and company policies.