Market Account Executive

Position Overview

The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients, and provides marketing solutions to help customers achieve their business goals. The ideal candidate will strategically plan and implement initiatives to meet personal, company, and corporate objectives while investing in personal professional development, technology, marketing, and the full suite of company products and services.

Key Responsibilities

• Identify client business needs by gaining a deep understanding of their goals, objectives, processes, and market trends to develop customized marketing solutions.
• Deliver and develop effective, multi-platform, integrated sales presentations incorporating broadcast, digital, and event tactics to foster brand loyalty and achieve results.
• Negotiate and close business deals that drive revenue and create long-term client relationships across various media channels.
• Maintain an in-depth understanding of Cumulus Media assets and continuously enhance product knowledge to stay current with industry advertising opportunities.
• Represent the full suite of products and services—including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming—to both new and existing clients.
• Manage time effectively to optimize revenue opportunities, client interactions, and the implementation and fulfillment of sales agreements.
• Engage in prospecting through networking, cold calling, canvassing, and referrals to maintain a robust pipeline of potential clients.
• Follow established procedures for order preparation, billing issue resolution, and submission of regular sales reports, forecasts, and competitive analyses.
• Collaborate with team members to create and capitalize on opportunities that best represent the brand and drive client success.

Required Qualifications

• Proficient in Microsoft Office, social networking platforms, and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales environment
• Experience presenting sales opportunities and post-sale successes
• Strong understanding of lead generation and the ability to connect with viable prospects
• Ability to interpret sales metrics to fill a sales funnel and maintain a constant pipeline of new business
• Self-motivated with an entrepreneurial spirit
• Positive, friendly, and collaborative attitude
• High energy and a strong passion for sales
• Flexible, creative, and curious
• Digitally savvy
• 3+ years in media sales is preferred
• Bachelor's Degree in Business, Marketing, or a related field is preferred

Benefits & Perks

• Competitive Pay
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave, life insurance, disability insurance, wellness programs, and an employee referral bonus program