Product Marketing Manager - Launch Strategy - Full-time

Position Overview

We are seeking a dynamic individual to join our fast-paced, culture-first marketing team—someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team, you will partner across Cisco’s larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives.

Key Responsibilities

• Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks.
• Create Tier One Messaging & Content: Design and build select messaging to maximize our voice in the market and ensure alignment across content.
• Drive Cross-Functional Alignment: Develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, communications, operations, and more—ensuring alignment and execution toward shared goals.
• Provide Strategic Direction: Set the tone, priorities, and guardrails for launch workstreams while ensuring a consistent narrative and customer experience.
• Manage Strategic Initiatives: Orchestrate launch efforts, ensuring visibility, accountability, and progress across all contributors.
• Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership and facilitate executive reviews.
• Create & Maintain Launch Frameworks: Refine scalable processes, tools, and playbooks for Tier One go-to-market excellence.
• Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignments to keep initiatives on schedule.
• Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive continuous improvements.

Required Qualifications

• 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles.
• BS/BA in Business, Marketing, Communications or a related field (or equivalent) required.
• Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions.
• Ability to manage multiple projects simultaneously with high attention to detail and strong organizational skills.
• Analytical mindset with the ability to use data to drive decisions and measure impact.
• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders.

Preferred Qualifications

• Master’s degree in Marketing, Business Administration (MBA), Communications, or a related field.
• Previous experience with global Tier One launch or event strategy.
• Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders.
• Deep understanding of go-to-market strategies and integrated marketing campaigns.

Benefits & Perks

• Compensation: Starting salary range of $133,200.00 to $168,800.00. Individual pay is determined by location, market conditions, experience, and qualifications. For certain U.S. regions, ranges may vary.
• Benefits: Medical, dental, and vision insurance; a 401(k) plan with Cisco matching contribution; paid parental leave; short and long-term disability coverage; and basic life insurance.
• Paid Time Off: Includes 10 paid holidays, 1 floating holiday, a birthday day off, a year-end shutdown, 4 personal wellness days (for non-exempt employees), plus additional vacation and sick time policies.
• Equity & Bonuses: Eligibility for Cisco restricted stock units and performance-based annual bonuses, with additional sales incentive opportunities where applicable.