eCommerce Marketing Manager - Creative Leadership - Columbus, Ohio

Position Overview

The Wasserstrom Company is the leading Food Service Distributor in the nation. Established in 1902, we are a family owned company with our headquarters in Columbus, OH. We currently have an open opportunity for an eCommerce Marketing Manager responsible for paid media, search marketing, email marketing, social media, and performance analytics. The ideal candidate has a strong background in digital marketing within an e-commerce environment, with a proven track record of managing campaigns end-to-end and delivering measurable results. This position requires a blend of analytical thinking, creativity, and cross-functional collaboration to grow the e-commerce business.

Key Responsibilities

• Supervise associates within the ECOM/Marketing department
• Provide direction to associates on assigned tasks and procedures
• Provide training and performance feedback
• Conduct associate check-ins; responsible for achievement of goals and objectives
• Complete other supervisory tasks as needed
• Act as a domain expert for eCommerce from ideation through implementation
• Develop ecommerce marketing campaigns and wireframe new pages for Wasserstrom.com
• Manage department and co-op marketing budgets
• Develop and implement an ecommerce marketing calendar
• Review Google Analytics results and make recommendations for improvement
• Create lead generation opportunities for sales teams
• Collaborate with marketing associates and other internal stakeholders for alignment
• Work with vendors to achieve results
• Perform other duties as required

Required Qualifications

• Experience Required: 5+ years related experience and/or training
• Education: Bachelor’s degree in Marketing, Business, Communications or a related field is required
• Proficient computer skills; ability to use MS Office Suite, including Outlook
• Technical ability to learn and use a variety of social media and user experience platforms for creative and marketing spend efforts
• Communicates well with others; speaks and writes clearly; asks for and offers help when needed
• Interpersonal skills; resolves questions and concerns in a professional manner and maintains confidentiality
• Detail oriented; meets quality standards and demonstrates accuracy and thoroughness
• Organized; completes work in a timely manner with the ability to prioritize and meet deadlines
• Problem-solver; gathers and analyzes information skillfully and generates suggestions for improvements
• Capable of working independently and as a member of a team; contributes to building a positive team spirit
• Technically proficient in ecommerce knowledge bases and technologies including page tagging, content management systems, web platforms, and analytics

Preferred Qualifications

• Google Analytics certified (preferred)