Digital Marketing Specialist

Welcome to Intrin Dental Group!

We are a growing group of dental clinics operating six locations in Massachusetts. Each office serves a different market, and we are actively testing marketing strategies to grow patient volume and expand high-value procedures such as implants and IV sedation.

We are looking for a Digital Marketing Specialist who enjoys executing marketing experiments and improving conversions across websites, ads, and local business profiles.

This role is ideal for someone who enjoys hands-on marketing execution rather than high-level strategy.

What You’ll Do

You will help execute and maintain marketing efforts across several clinics.

Website & Landing Pages

• Edit and update clinic websites
• Build and improve landing pages for specific insurances / procedures (implants, sedation dentistry, etc.)
• Optimize pages for conversions

Digital Advertising

• Set up and manage Google Ads campaigns
• Monitor campaign performance and optimize for leads
• Support marketing experiments for new services

Local Marketing

• Post updates and promotions on Google Business Profiles
• Manage periodic Facebook page updates
• Support local SEO improvements

Marketing Operations

• Track leads and conversions (form submissions, calls)
• Assist with marketing experiments across different clinic locations
• Work with leadership to implement new marketing initiatives

Qualifications

Required

• 2+ years of digital marketing experience
• Experience managing Google Ads campaigns
• Experience editing websites (WordPress, Elementor)
• Experience creating landing pages
• Familiarity with Google Analytics or similar analytics tools

Preferred

• Experience with healthcare or dental marketing
• Understanding of local SEO and Google Business Profiles
• Basic design skills (Canva, Figma, etc.)

What We’re Looking For

• Highly organized and detail-oriented
• Comfortable managing multiple small projects
• Curious and interested in testing new marketing ideas
• Strong execution skills

Why Join Us

• Opportunity to work directly with leadership on marketing strategy
• Ability to test and implement new marketing ideas
• Flexible working environment
• Real impact on the growth of multiple clinics

To Apply

Please submit:

• Your resume
• Examples of landing pages, ads, or marketing campaigns you’ve worked on
• A short note describing your experience managing digital marketing campaigns

We look forward to hearing from you!

Pay

Pay: $50,000.00 - $70,000.00 per year

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location

Work Location: In person