Brand Product Marketing Manager – Health & Wellness

Position Overview

As the BrandProduct Marketing Manager – Health & Wellness, you will lead the development and execution of brand strategies for our U.S. healthcare portfolio. You will build awareness, equity, and trust around new-to-market wellness brands with a strong focus on consumer-centricity and digital-first execution. This position, with Compensation: $95K - $125K, owns the brand P&L and plays a central role in innovation, marketing communication, and performance tracking post-launch while ensuring consistent brand representation across all touchpoints.

Key Responsibilities

• Go-to-Market Execution: Lead the launch and commercialization of new products in the U.S. market, including positioning, messaging, and coordinating cross-functional execution with creative and media agencies for integrated campaigns.
• Brand Strategy & Positioning: Develop and execute comprehensive brand strategies, define brand positioning, personality, and key messaging, and lead consumer segmentation and targeting initiatives.
• Consumer & Market Insights: Translate consumer research and cultural trends into actionable brand strategies while leveraging data to monitor brand health and category trends.
• Brand Performance & Optimization: Own the brand P&L, monitor performance metrics including revenue, margin, and ROI, and conduct post-launch analyses to optimize product positioning and growth.
• Innovation & Cross-Functional Leadership: Collaborate with R&D and supply chain teams to shape innovation pipelines, lead cross-functional teams for agile go-to-market execution, and ensure regulatory compliance in all consumer-facing content.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 7–10+ years of experience in product or brand marketing, ideally in health, wellness, or consumer healthcare.
• Proven track record in launching and scaling consumer products in competitive markets.
• Demonstrated experience in developing go-to-market strategies and managing product messaging across channels.
• Strong strategic thinking, product storytelling, and creative judgment.
• Analytical skills with extensive experience using data to inform messaging and positioning decisions.
• Ability to synthesize customer insights into actionable product strategies.
• Experience managing external agencies and leading cross-functional teams.
• Strong communication, stakeholder alignment, and presentation skills.
• Ability to excel in a fast-paced, entrepreneurial environment with limited structure.
• A strategic and customer-centric mindset with a passion for building impactful brand experiences.
• Self-motivated, accountable, and capable of working independently while driving cross-functional alignment.
• Curious, proactive, insight-driven, adaptable, and resilient in ambiguous environments.
• High integrity and accountability.
• A genuine passion for health and wellness.

Preferred Qualifications

• Direct experience in the wellness space, such as health supplements, fitness, or mental well-being products.
• Experience in consumer-facing businesses including robust B2C marketing and digital strategies.