Sr. Manager Category Marketing - Team

Position Overview

Under Armour is on a mission to make you better. In the role of Team Sports Americas Sr Category Marketing Manager, you will lead category marketing strategy and execution for various sport-specific business units in the Americas. You will drive brand consideration, affinity, and sales by delivering consumer-focused activations while ensuring a consistent global-to-regional marketing message.

Key Responsibilities

• Plan and execute category campaigns aligned with global strategy to drive Americas sales across multiple revenue channels (DTC, wholesale, etc.).
• Collaborate with cross-functional teams (marketing, merchandising, visual, etc.) to create compelling storytelling for the brand.
• Serve as the single point of contact for Global category teams, ensuring unified and regionally relevant marketing materials.
• Drive marketing strategy and oversee execution for Americas Team Sales Channel accounts, ensuring brand authenticity and growth.
• Develop creative briefs and manage go-to-market timelines for seasonal campaigns and strategic activations.

Required Qualifications

• Bachelor’s degree required.
• Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven environment.
• Proven experience in developing marketing strategies tied to business plans.
• Strong consumer orientation, analytical skills, problem-solving abilities, and leadership capabilities.

Benefits & Perks

• Hybrid Work Arrangement: 2 days in office and remaining days remote.
• No Relocation Provided.
• Opportunity to work with a global leader committed to innovation, diversity, and inclusion.
• Collaboration with cross-functional teams in a dynamic, consumer-driven environment.