Marketing Manager, Herman Miller Gaming

Herman Miller10 months ago
Holland, MI, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Our purpose is to design for the good of humankind. At HermanMiller and MillerKnoll, we are redefining modern for the 21st century – merging a passion for sustainability, community impact, and outstanding design. As a key member of the HMG Marketing Team reporting to the Head of Marketing and Partnerships, you will play an instrumental role in building HMG into the premier endemic brand within the gaming community.

This role spans brand building, product positioning, creative and social content development, and global/regional market alignment. You’ll join a small team of passionate gamers and marketers who not only strategize but also execute on the vision. Additionally, we foster an inclusive environment where everyone – regardless of abilities, gender identity, age, ethnicity, or background – can bring their whole self to work.

Key Responsibilities

  • Develop market positioning and strategic plans to attain commercial objectives
  • Spearhead creative marketing campaigns from ideation through to execution to captivate gamers worldwide
  • Guide the creative development of brand assets and campaigns that deeply connect with the gaming community
  • Drive a 360-degree omnichannel strategy encompassing social media, email, PR, paid and influencer marketing channels
  • Enhance internal marketing workflows to optimize ROI and ensure alignment with global retail marketing teams

Required Qualifications

  • Minimum of 5 years in product marketing experience
  • High attention to detail and a strong orientation toward processes
  • Exceptional communication, collaboration, and organizational skills
  • Expert-level understanding of the gaming market
  • Self-motivated and entrepreneurial – capable of getting things done quickly and efficiently
  • Experience creating and producing social content and engaging with the gaming community
  • Ability to influence within a complex, matrixed organization and foster cross-functional buy-in
  • Willingness to take the lead, inspire creativity, and effectively engage with multiple partners
  • Alignment with our values of being better together, being extraordinary, and making a difference – along with our purpose to design for the good of humankind

Preferred Qualifications

  • Experience in Retail segments is highly desirable

We are an equal opportunity employer. HermanMiller and MillerKnoll welcome candidates of all abilities, gender identities, ages, ethnicities, sexual orientations, and veteran statuses. We participate in E-Verify Employment Eligibility Verification and comply with applicable disability laws, making reasonable accommodations as needed throughout the application and interview process.

Required Skills

Campaign Management
Brand Positioning
Social Media Strategy
Creative Development
Product Marketing
Global Market Alignment
Cross-functional Collaboration