Chief Marketing Officer

Position Overview

Join the Pacsun Community. Co-created in Los Angeles, Pacsun inspires the next generation of youth by building community at the intersection of fashion, music, art and sport. As a leading lifestyle brand offering an exclusive collection from names like adidas, Brandy Melville, Essentials Fear of God and more, we leverage our voice and platform through the PacCares program to drive positive change. The Chief Marketing Officer (CMO) will lead and implement comprehensive marketing strategies across brand, digital and creative channels – driving growth, shaping innovative campaigns, and elevating customer experiences in the competitive fashion retail arena.

Key Responsibilities

• Lead the development and execution of the overall marketing strategy across brand, digital, and creative channels.
• Collaborate with the executive team to align marketing strategies with business goals and objectives.
• Oversee the creation and evolution of the brand’s positioning ensuring consistent representation across all channels.
• Drive integrated campaigns to increase in-store and online traffic and meet profitability targets.
• Develop new sources of traffic and enhance customer engagement through channels such as social, mobile, SEM, and events.
• Lead brand marketing strategy to ensure a unified and compelling voice across media including social, content, PR and campaigns.
• Direct creative development that aligns with the brand vision and resonates with targeted consumers.
• Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.
• Oversee social media and influencer strategies to support growth objectives.
• Utilize customer and market data to optimize campaigns for return on investment.
• Regularly track and report on key performance metrics such as CAC, CLTV, conversion rates, and ROAS.
• Continuously optimize digital marketing channels and creative performance.
• Develop consumer insights and segmentation strategies for targeted communication.
• Implement customer engagement strategies to boost loyalty and lifetime value.
• Identify emerging trends and innovative marketing techniques to improve the customer experience.
• Develop and nurture strong cross-functional partnerships to drive business results.
• Lead and mentor a diverse team of marketing professionals.

Required Qualifications

• 15+ years of progressive experience in marketing leadership roles within the fashion or retail industry.
• Bachelor’s degree in Marketing, Business or a related field (MBA or advanced degree preferred).
• Proven experience in leading brand, digital, and creative teams.
• Expertise in data-driven decision-making with strong analytical skills.
• Excellent leadership, communication, and interpersonal skills for cross-functional collaboration.
• Creative thinker with a passion for fashion and up-to-date industry trends.
• Experience in managing budgets, setting KPIs, and driving measurable results.

Preferred Qualifications

• Operate with the highest level of conduct, integrity, and confidentiality, setting the example for leadership.
• Develop and nurture strong cross-functional partnerships while driving business results.
• Act as a Pacsun advocate within the industry and marketplace.
• Recruit, identify, develop, and retain top talent committed to performance excellence.
• Balance strong management presence with approachability to encourage associate feedback and interaction.

Benefits & Perks

• Salary Range: $373,575 - $431,257
• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year