Director of Social Media

Job Description

The Director of Social Media plans, directs and administers MBTA-wide social media communications initiatives. Advises C-Level executives and all levels of management, including operating units, and departments in the development and implementation of social media strategies, platforms and analytics. Acts as advisor on the development of corporate and product positioning strategies and oversees the execution of social media campaigns. Creates plans for special projects. Develops clear tracking and measurement for campaigns. Manages social media team staff.

The Director of Social Media, will direct the MBTA's social media strategy and operations, including how we use social media platforms, overseeing the development of high quality content, and set the tone and expectations for how we interact with customers and others users on social media. You will lead a team that is creating content and interacting with customers on a daily basis in order to give customers useful information about MBTA services and projects.

More broadly, in this role you will help determine the MBTA's goals and objectives for being on social media, set a strategy for how to achieve these goals and objectives on each selected platform, and create clear performance metrics for measuring success towards them. It is a unique opportunity to shape the MBTA's voice in what has become the de facto public square of the digital realm, and use this platform to influence customer opinion of the organization.

Your Responsibilities

• Develop a robust social media strategy for the MBTA that helps us meet our customers' needs and humanize the MBTA's image.
• Develop and implement metrics to measure the success of this strategy.
• Work collaboratively across the organization and with the creative team to develop high-quality, useful, and engaging content.
• Ensure social media strategy supports broader MBTA communications objectives.
• Create a consistent editorial style and voice for the MBTA on social media.
• Oversee development of social media communications plans.
• Collaborate with marketing staff and outside agencies to ensure consistent application of brand and messages.
• Oversee social media account design (e.g. Twitter profile cover photo).
• Monitor trends in social media and suggest updates to how the MBTA uses social media and platforms.
• Stay up-to-date with current technologies and trends in social media management tools, design tools, and applications.
• Supervise Social Media Managers, Analysts, and other staff as needed.
• Perform other duties and projects as assigned.
• Respond to each inquiry, whether from a customer, vendor or co-worker in a professional and courteous manner.
• Respond, either directly or through others, to emergencies twenty-four (24) hours per day, seven (7) days per week.
• Uphold the rights and interests of the Authority while building and maintaining an effective relationship with employees.
• Assist in the management of a workforce by ensuring the fair and consistent application and strict adherence to the rules, regulation, collective bargaining agreements (if applicable) and policies of the Authority including the EEO, Anti-Discrimination and Anti-Harassment and Anti-Retaliation policies.

Qualifications

• 10 years of experience, at least 5 in a management or leadership role.
• A Bachelor's degree from an accredited institution in English, Writing or related field.
• Demonstrated experience and success with social media in a role where it was the primary focus of the job.
• Self-starter and independent worker comfortable both thinking at a conceptual strategic level and diving into the details of day-to-day execution.
• Comfort and expertise with both the creative and analytical aspects of social media.
• Excellent written and verbal communication skills, including persuasive writing.
• Experience and comfort in a dynamic environment, working on a small entrepreneurial team within a large organization.
• The ability to pass a Criminal Offender Record Information (CORI) check, background screenings, and the MBTA's medical requirements, including a physical examination and drug and alcohol screening.
• Have a satisfactory work record for the two (2) years immediately prior to the closing date of this posting, including overall employment, job performance, discipline and safety records (infractions and/or offenses occurring after the closing of the posting and before the filling of a vacancy may preclude a candidate from consideration for selection).
• Available to work as per assignment by the MBTA twenty-four (24) hours per day, seven (7) days per week as directed by supervisory staff for Severe weather conditions, emergencies or any other circumstances that may potentially impact service or the safety of service.
• The ability to supervise and work effectively with a diverse workforce.