Marketing and Communications Specialist

Position Overview

The Marketing & Communications Specialist plays a key role in advancing BestSelf's mission by supporting marketing, public relations, and internal communication initiatives. This entry-level role is designed for a motivated, detail-oriented professional who is eager to grow into a career in public relations and communications. The Marketing & Communications Specialist will manage projects independently while collaborating closely with internal teams and external vendors. FLSA Status: Non-Exempt.
Salary: $20-$22 an hour
Location: 899 Main Street, Buffalo NY.

Key Responsibilities

• Draft, edit, and distribute press releases, media advisories, newsletters, and other written materials.
• Support press conferences and agency events, including logistics, internal coordination, and preparation of materials.
• Assist with media outreach, interview scheduling, and coverage tracking.
• Explore and apply AI tools to support writing, research, and campaign efficiency.
• Serve as the first point of contact for internal teams requesting marketing or communications support.
• Assist with intake meetings, develop input briefs, and help build marketing and communication plans.
• Support campaign execution by coordinating deliverables with the marketing and communications team, ensuring consistency with brand standards.
• Provide logistics and communications support for press conferences, community-facing events, and other agency- or vendor-led initiatives as needed.
• Coordinate details such as scheduling, vendor communication, collateral, SWAG, and internal department support.
• Manage committee logistics such as rosters, scheduling, agenda preparation, and follow-up.
• Manage sponsorship requests and database; coordinate the deliverables for approved sponsorships.
• Support internal communication initiatives, including agency-wide updates, newsletters, campaigns, and recognition efforts.
• Assist with meeting logistics, scheduling, calendar management, and preparation of reports or presentations.
• Manage ordering, inventory, and distribution of marketing materials and promotional items (SWAG), including vendor coordination, deliveries, and pick-ups.
• Support the content manager with social media and digital content scheduling as needed.
• Complete all trainings required by the agency.
• Perform all other duties as assigned.

Required Qualifications

• 1-3 years of experience in public relations, marketing, communications, or related roles.
• Excellent communication skills using all methods.
• Strong organizational skills with a high level of attention to detail and the ability to meet strict deadlines.
• Ability to manage projects independently while collaborating effectively with internal teams and vendors.
• Must be able to lift up to 15 pounds when handling materials and related tasks.
• Occasional travel may be necessary for events and to agency locations.

Preferred Qualifications

• A bachelor's degree in communications, public relations, marketing, or a related field is preferred; relevant experience or internships are considered.
• Familiarity with digital marketing platforms, project management systems, and AI-assisted content creation tools is a plus.

Benefits & Perks

• Welcoming, team environment that inspires you to thrive and be your BestSelf!
• Rewarding work experience!
• Generous paid time off.
• Flexible schedule.
• Various student loan forgiveness programs.
• Multiple and diverse health insurance options.
• Many other unique lifestyle & personal insurance options.
• Tuition reimbursement.
• CASAC certification tuition support.
• Professional license/certification renewal reimbursement.
• Defensive driving course reimbursement (if required for position).
• Career growth and advancement opportunities.
• We look forward to telling you more!