Vice President, Client Segment Marketing

Position Overview

Client Segment Marketing (VP+) at BNY. At BNY, our culture empowers you to grow and succeed. As a leading global financial services company that touches nearly 20% of the world’s investible assets, our 50,000+ employees bring diverse perspectives to create solutions that benefit businesses, communities, and people worldwide. We are looking for a results-driven Segment Marketing Manager to develop and execute tailored marketing strategies for specific client segments in a B2B financial services environment. This role is open in New York, Cit, NY, Pittsburgh, PA, Boston, MA, and London.

Key Responsibilities

• Develop a deep understanding of the assigned client segment(s) and create segment-specific go-to-market strategies leveraging market research, client feedback, and data analytics.
• Collaborate across cross-functional teams (Product, Communications, and Research) to ensure consistent messaging and alignment with business priorities while acting as the voice of the client segment.
• Design and execute integrated multi-channel marketing campaigns including digital, events, email, and account-based marketing.
• Partner with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral, and manage segment-specific events such as client forums and webinars.

Required Qualifications

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments.
• Excellent written and verbal communication skills with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset with keen attention to key metrics and experience running experiments to optimize performance.
• Agile approach to growth marketing with the ability to manage multiple priorities and stakeholders in a fast-paced, matrixed organization.

Benefits & Perks

• Compensation: Base salary expected between $79,000 and $179,000 per year, determined on an individualized basis and complemented by commission, discretionary bonuses, and incentive packages.
• Benefits: Highly competitive benefits, wellbeing programs, and access to flexible global resources and tools to support your personal and professional journey.
• Generous paid leaves, including paid volunteer time, to support you and your family during important moments.