Coordinator, Regional Marketing

Position Overview

The Coordinator, Regional Marketing will be responsible for leading the implementation of the Global Marketing Plan across the geographic area assigned. They will provide input into the development of local/regional marketing strategies in support of this plan, enable basket expansion by accelerating local item growth, optimizing regional promotions, driving early growth through new store openings and an enhanced shopping experience, and cultivating influencer relationships to drive brand relevance.

Key Responsibilities

• Execute the Global Marketing Plan in designated focus areas (Category/Promo, Store Experience, or Community Engagement & Events) within the geographic region.
• Provide direct leadership and oversight to regional marketing teams, offering ongoing feedback and ensuring the delivery of set objectives.
• Budget management and forecasting within the area of responsibility with regular financial reporting to senior leadership.
• Train, mentor, and develop team members to drive professional growth and achieve performance objectives.
• Oversee role-specific deliverables:
  • Category/Promo: Drive regional promotions, boost high-value local items through in-store tactics, and assess promotional activities to achieve a positive ROI and basket expansion.
  • Store Experience: Develop strategies for new store openings, leverage in-store marketing expertise, and implement competitive incursions plans.
  • Community Engagement & Events: Build strategic relationships with key local influencers, partner with global teams to engage non-profit organizations, and develop in-store event initiatives.

Required Qualifications

• BA/BS degree and 6-8 years of relevant experience OR an equivalent combination of education and experience.
• 2-4 years of leadership experience.
• Demonstrated success as a Matrix Team Leader in leading geographically dispersed teams and building support among key decision-makers.
• Proven ability in Coaching & Developing Others to drive performance and professional growth.
• A Systems-Thinker who can navigate from strategy to execution, formulate solutions, and energize an organization.
• A Collaborative mindset with a proven record of fostering open discussion and varying points of view.
• A Continuous Improver who promotes change, examines successes, and addresses challenges constructively.

Preferred Qualifications

• Graduate degree.
• 6-8 years of experience in the focus area, preferably with a retailer.
• Willingness to travel, including overnight trips as required.