Associate Marketing Manager

Job Description

This position is a robust role in marketing, that touches several faucets of the discipline. This position provides support to the sales side of the business. Additionally, this person will own portions of the media mix, including budget and performance management.

Your Responsibilities

50%: Marketing Planning and Optimizations

• Partner with marketing’s Subject Matter Experts to develop marketing strategies to support the local store performance
• Create comprehensive media mix approach, including digital and traditional, for each market
• Review results weekly during team acquisition meetings
• Work with the marketing team to develop optimizations and test plans
• Support sales function by serving as primary marketing manager contact for local Division Managers and Regional Vice Presidents
• Provide consistent flow of communication to sales regarding: advertising mix, budgets and forecasts, results, any other changes that impact local level sales
• Conduct monthly calls with Regional Vice Presidents
• Develop webinars for training and gaining strategic alignment from field personnel

25%: Acquisition Marketing

• Own all promotional print execution
• Manage promotional print vendor to create promotional advertising plan and budget
• Report on results, and make optimizations are necessary
• Provide all creative input and approvals
• Manage budget and approve all Invoicing
• Own all Yellow Page Print Directories Execution
• Manage Yellow Page vendor to create directory listings for each market
• Provide results and reporting
• Approve all creative and invoices

25%: Project Management

• Manage marketing vendors that provide marketing support for collateral, apparel, sales materials, and premiums
• Make recommendations to improve the overall support of the sales organization through consolidation of vendors
• Develop new collateral program that allows for customization
• Provide support for local events and canvassing

Required Skill Set

• Bachelor’s degree, preferably in Marketing or Business
• 5 years minimum marketing experience
• Written and verbal communication skills
• Ability to multi-task
• Strong analytic skills
• Ability to thrive in a fast-paced environment
• Experience working and collaborating with internal (or external) Sales teams
• Experience creating, executing and optimizing marketing plans
• Creative thinker, with a passion for digital marketing and emerging digital marketing trends/technologies
• Excellent written and oral communication skills
• Ability to use data to make informed decisions
• Ability to balance several initiatives at the same time
• Great attention to detail, with high self-motivation
• Strong project management skills, with the ability to work autonomously and as part of a team
• Solid Excel skills
• Must continually demonstrate the Champion 6 Core Values: Positive Attitude, Accountability, Respect, Integrity, Compassion, Reliability

Equal Employment Opportunity

Champion Window is an Equal Employment Opportunity Employer