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Director of Marketing and Communications

Cardinal Spellman High Schoolabout 1 year ago
Bronx, New York, United States
Hybrid
Full-time
Junior Level (1-3 years)
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Job Description

Position Overview

The Director of Marketing and Communications is a mission-driven storyteller and strategist responsible for shaping and elevating the school’s brand across all platforms. This mid-level leadership role supports enrollment, advancement, and community engagement efforts through creative, consistent, and compelling messaging. The Director leads day-to-day marketing and communication efforts, partnering across all departments to ensure a unified and strategic voice for the school.

Key Responsibilities

  • Brand and Strategic Marketing Oversight
    • Develop and implement a cohesive marketing strategy that reinforces the school’s mission, values, and institutional priorities.
    • Serve as the brand steward, maintaining consistent visual identity, tone, and messaging across all platforms and materials.
    • Lead the production and design of key marketing materials, including viewbooks, fundraising collateral, advertisements, campaign branding, flyers, and other print and digital content pieces.
  • Public Relations and Media Engagement
    • Proactively manage media relations, including press releases, story pitching, and crisis communications in collaboration with school leadership.
    • Monitor local and national education trends to position the school in relevant conversations and outlets.
    • Maintain a strong network of media contacts and coordinate the school’s response to press inquiries or public statements.
  • Digital and Social Media Strategy
    • Oversee the school’s digital presence, including website content, email campaigns, and all social media accounts.
    • Create and manage editorial and marketing calendars aligned with admissions, advancement, and school-wide initiatives.
    • Develop engaging digital content, including graphics, videos, and multimedia storytelling, to enhance audience engagement.
    • Track engagement metrics and adjust strategies to improve reach and performance across platforms.

Required Qualifications

  • Bachelor’s degree required; advanced degree in marketing, communications, or related field preferred.
  • 5–7 years of professional experience in marketing, communications, or public relations, preferably in education or nonprofit sectors.
  • Exceptional writing, editing, and storytelling skills.
  • Strong understanding of branding, digital marketing, and media relations.
  • Experience with content creation tools and platforms; proficiency in Canva, Adobe Photoshop, Constant Contact, and knowledge of Meta Ads and Google PPC is a plus.
  • Ability to manage multiple projects, meet deadlines, and collaborate across teams.
  • Creative thinker with a data-informed mindset.

Application Requirement

Candidates are encouraged to submit a portfolio showcasing samples of flyers, graphics, and other creative marketing pieces.

Required Skills

Public Relations
Social Media Management
Graphic Design
Brand Strategy
Media Relations
Project Management
Marketing Oversight
Content Creation
Digital Marketing
Communications