Email Marketing Specialist - Jacksonville

Position Overview

If you're looking for an exciting role in a fast-paced marketing department, this may be the career for you! ESS is an award-winning talent and management company dedicated to serving K-12 school districts. Our business is expanding, and we're seeking a creative, enthusiastic, and motivated Email Marketing Specialist with 3 to 5 years of experience to join the marketing team.

Key Responsibilities

• Write, build, and execute multi-channel marketing campaigns to support new sales initiatives across email marketing, digital advertising, content marketing, and social media.
• Conceptualize and design compelling email campaigns, including writing copy, editing content, and optimizing layout for engagement and conversion.
• Manage and maintain Salesforce Account Engagement, overseeing email templates, contact lists, user accounts, and landing pages.
• Create, monitor, and analyze email marketing campaign performance, identifying optimization areas.
• Conduct A/B testing to improve open rates, click-through rates, and overall deliverability.
• Deploy email campaigns in alignment with marketing calendars and business objectives.
• Leverage marketing automation tools such as Salesforce, Account Engagement, ZoomInfo, ReachDesk, and other platforms to drive lead generation and nurture customer relationships.
• Collaborate with the marketing team to brainstorm creative ideas and strategies for engaging campaigns.
• Perform additional marketing-related tasks as assigned.

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Proven expertise in email marketing with a strong portfolio showcasing successful campaign execution and performance optimization.
• Superior writing, editing, and proofreading skills, with the ability to craft clear, compelling, and audience-focused messaging.
• Strong organizational and project management skills, with the ability to handle multiple initiatives in a fast-paced, deadline-driven environment.
• Excellent interpersonal and communication skills, with the ability to work effectively across teams and management levels.
• Proficiency in Salesforce Account Engagement (formerly Pardot) is strongly preferred.

Preferred Qualifications

• Graphic design skills (Adobe Creative Suite or similar) are a plus.

Benefits & Perks

• Comprehensive medical, dental, vision, life insurance, and 401(k).
• Paid time off (PTO) and paid holidays.
• Career growth and professional development opportunities.
• Join a mission-driven team dedicated to enhancing education for students.