Field Marketing Manager - Southeast
Rubrik10 months ago
Sacramento, CA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Rubrik’s Marketing Team is growing and we’re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security. We are seeking a talented Field Marketing Manager who will oversee the success of all demand generation initiatives and marketing events in the Southeast region (AL, FL, MS, TN).
Key Responsibilities
- Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals.
- Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts – including in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, and meeting maker programs.
- Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs that meet and exceed targets.
- Execute campaigns and events on strategic corporate industry initiatives, such as healthcare.
- Plan and execute field marketing programs in support of healthcare accounts, with an understanding of healthcare buyer personas, compliance considerations, and regional market dynamics.
- Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen value propositions, increase market awareness, and generate new business opportunities.
- Track lead flow to ensure that the appropriate Sales channels follow up with event attendees and campaign responders promptly.
- Monitor key metrics and KPIs in Salesforce and Tableau.
- Manage the quarterly regional field marketing budget.
- Analyze program results and business contributions through data-driven reporting and analytics.
- Communicate with key stakeholders to create high awareness, excitement, and adoption of marketing programs.
- Support all corporate initiatives by providing actionable feedback, sharing best practices, and serving as a regional marketing advocate.
Required Qualifications
- 7+ years of experience in field or event marketing roles within a fast-paced, high-growth technology company.
- Strong field and channel marketing expertise with a proven history of career growth.
- Ability to create, manage, and execute multiple marketing campaigns concurrently while pivoting as market needs change.
- Excellent communication skills to effectively convey regional marketing plans and build buy-in with sales teams and channel partners.
- Deep understanding of the IT buyer and the ability to create compelling events for target personas.
- Strong written, oral, interpersonal, and presentation skills.
- Proven project management, negotiation, decision-making, and strategic thinking skills, with an ability to make data-driven decisions.
- Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers, and customers.
- Experience in targeted industry-specific marketing, such as healthcare, is preferable.
- Strong sense of accountability and ownership, with a track record of clearly communicating business results.
- Outcome-driven and analytical mindset with a record of executing creative, impactful field marketing programs.
- Experience with Marketing Automation, CRM (Salesforce.com), GSuite, and Splash is preferred.
- BS/BA degree or equivalent experience.
- Ability to travel within the territory.
Benefits & Perks
- Compensation: US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range: $144,400—$216,600 USD; US2 (all other US offices/remote) Pay Range: $130,000—$195,000 USD.
- Eligible for bonus potential, equity, and benefits.
Required Skills
Pipeline Development
Event Marketing
Field Marketing
Salesforce
Revenue Generation
Campaign Management
Strategic Planning
Marketing Automation
Tableau
CRM