Marketing & Licensing Coordinator/Senior Coordinator

Position Overview

The Indianapolis Colts are seeking a Marketing & Licensing Coordinator/Senior Coordinator who will play a key role in supporting the team’s integrated marketing efforts, focusing on consumer products, brand activations, and fan engagement. This role drives strategic initiatives across licensing, influencer marketing, youth programs, and premium item campaigns, while managing vendor relationships and supporting cross-functional promotions. The candidate will work across departments to execute innovative marketing plans, maintain operational systems, and ensure brand consistency across all fan-facing platforms and experiences.

Manager: Director of Marketing | Direct Reports: Marketing Intern

Key Responsibilities

• Support the Director of Marketing in developing and executing a comprehensive licensing and consumer products program.
• Administer team ordering systems and portals, maintaining inventory for gameday events, retail activations, and other initiatives.
• Facilitate B2B vendor ordering opportunities for internal and external needs.
• Track retail trends and market opportunities in partnership with the NFL Consumer Products team.
• Manage budgeting, invoicing, and financial tracking for retail, licensing, and premium product programs.
• Coordinate the day-to-day operations of the Fanatics partnership, including omnichannel marketing plans, in-venue merchandising, and tentpole event activations.
• Assist with high-profile product launches and experiential fan engagement opportunities.
• Maintain and report on licensing-related content across digital platforms (Colts.com, Colts App, etc.).
• Oversee the premium item program strategy to boost fan engagement and support ticket sales, corporate partnerships, and player autograph initiatives.
• Manage the ordering, distribution, and team supervision of gameday giveaways.
• Coordinate production of specialty print projects such as holiday cards, concession cards, and grassroots posters.
• Assist with managing the team’s influencer program to expand reach and strengthen brand awareness through gifting, hospitality, and media day opportunities.
• Monitor emerging influencer and social media trends to provide insights for the Club’s strategy.
• Support youth marketing and affinity club programs by identifying new retail and licensing opportunities and assisting with membership fulfillment.
• Contribute to event execution, gameday hospitality, and maintenance of key departmental systems and processes.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree in Sports Marketing, Marketing, Retail, or a related field.
• Minimum two (2) years of experience in a related field.
• Strong understanding of the licensing & consumer products field.
• Sports industry experience preferred; NFL experience is a plus.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, etc.).
• Commitment to teamwork and collaboration.
• Positive attitude with a creative and outgoing personality.
• Detail-oriented, organized, and able to multitask effectively.
• Availability to work occasional evening and weekend hours based on team events.

Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.