Digital Marketing Lead

Job Summary:

The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies across all online channels for JTB Homes and Interra Homes. This hands-on role combines strategic planning with tactical execution, requiring a self-starter who can both craft channel strategies and implement them daily. The ideal candidate will lead efforts to drive qualified leads, enhance brand presence, and improve marketing attribution while managing vendor partnerships and overseeing website performance for both brands.

Responsibilities:

Digital Channel Management

• Manage and optimize homebuilder-specific digital tools including interactive design platforms, virtual tours, and buyer engagement systems to enhance the online home shopping experience
• Develop and execute social media strategies across all platforms, including content planning, scheduling, posting, and community engagement
• Plan, write, design, and deploy email marketing campaigns using marketing automation platforms
• Manage website content updates, optimization, and performance monitoring across WordPress (current) and Craft CMS (future)
• Create and manage content calendars for both JTB Homes and Interra Homes brands
• Coordinate with internal teams and external vendors to develop graphics, photography, and creative assets

Paid Digital Advertising & SEO/SEM

• Execute and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms
• Collaborate with SEO/SEM agency partners to develop and implement search strategies
• Monitor campaign performance, analyze metrics, and provide recommendations for optimization

Analytics & Attribution

• Lead implementation and management of marketing attribution tracking systems
• Build and maintain reports in Lasso CRM to track lead sources and marketing ROI
• Utilize Google Analytics to monitor website traffic, user behavior, and conversion metrics
• Provide regular performance reporting and data-driven recommendations to leadership

Vendor & Project Management

• Manage relationships with digital marketing vendors and agency partners
• Support vendor selection processes and evaluate performance against established KPIs
• Support website redesign projects for both JTB Homes and Interra Homes (launches scheduled for September and November 2026)

Education and Experience:

• Bachelor’s degree: in Marketing, Communications, Business, or related field required.
• Relevant certifications: in digital marketing (Google Ads, Google Analytics, Meta Blueprint, or similar) preferred but not required.
• 3-5 years: of hands-on digital marketing experience with demonstrated expertise across multiple channels
• Proven experience: with social media management tools (Planable, Hootsuite, Sprout Social, or similar)
• Strong proficiency: in email marketing platforms and marketing automation
• Experience: managing Google Ads and Meta Ads campaigns with measurable results
• Demonstrated expertise: in Google Analytics and data-driven decision making
• Experience: managing website content through CMS platforms such as WordPress, Craft, or similar
• Experience: with CRM platforms and building custom reports
• Strong project management skills: with ability to manage multiple priorities simultaneously
• Excellent: written and verbal communication skills
• Self-motivated: with ability to work independently and take initiative

Preferred Qualifications

• B2C marketing experience: preferably in homebuilding, real estate, or related industries
• SEO/SEM knowledge: and experience working with agency partners
• Experience: with Lasso CRM or similar homebuilding CRM platforms
• Experience: managing website content through CMS platforms such as WordPress, Craft, or similar
• Basic graphic design skills: or familiarity with design tools

Other Duties:

This job description is not an exhaustive list of all duties, responsibilities, or qualifications associated with the job. The company reserves the right to change, modify, or delete job duties and responsibilities as needed.

Job Type:

Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Education:

• Degree: Bachelor's (Required)

Experience:

• Digital Marketing: 3 years (Required)

Ability to Commute:

Wyoming, MI 49519 (Preferred)

Work Location:

In person