Digital Marketing Manager

Position Overview

We are seeking an experienced Digital Marketing Manager to lead the launch and growth of a new premium garden brand built on the proven mineral science that made Athena the leader in hydroponic nutrients. As the entrepreneurial owner of digital performance, ecommerce, and analytics, you will drive traffic, conversion, and repeat revenue across Amazon and DTC channels. This is a builder role where you’ll be hands-on with campaigns, tools, data, and experiments while working closely with senior leadership to turn strategy into scalable growth.

Key Responsibilities

• Plan and execute digital campaigns across Amazon & DTC channels.
• Manage day-to-day performance marketing (Amazon Ads, paid social, paid search) to drive traffic and conversions.
• Build and optimize funnels from ad to product detail/landing page to email/SMS and repeat purchase.
• Own Amazon & marketplace performance in partnership with the Global Director.
• Manage listings, content, A+ pages, and the brand store with a testing mindset.
• Run keyword research, Amazon PPC campaigns, and reporting to improve ranking, ROAS, and contribution margin.
• Oversee DTC site performance (phase 2) and collaborate on site structure, product pages, and merchandising.
• Run CRO tests (copy, imagery, bundles, offers) to lift conversion rate and average order value.
• Build and optimize lifecycle marketing including setting up email/SMS flows (welcome, post-purchase, replenishment, winback).
• Segment customers and tailor messaging across segments such as houseplants, yards, palms, and lawns.
• Own marketing analytics & reporting by defining and tracking core KPIs (traffic, CAC, ROAS, CVR, AOV, LTV, repeat rate).
• Prepare clear, regular reports with insights and recommendations for leadership.
• Collaborate cross-functionally to support product launches, seasonal campaigns, and promotional events.
• Translate brand and product strategy into clear briefs for content, creative teams, and external partners.
• Maintain a structured testing roadmap and scale what works while swiftly eliminating underperformers.

Required Qualifications

• 5+ years of experience in digital, growth, or ecommerce marketing.
• Direct experience managing paid media (at least one of: Meta, Google, Amazon Ads, or other performance channels).
• Experience working with ecommerce platforms and a basic understanding of CRO.
• Proficient in building and analyzing reports using tools like Google Analytics and ad platform dashboards.
• Demonstrated ability to run campaigns from planning through execution, optimization, and reporting.
• Proficient in executing social media content campaigns and email marketing.
• Strong written communication skills for briefs, ad copy, and coordination with creative teams.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• Strong performance marketing mindset with a comfort for numbers, targets, and testing.
• Hands-on experience running paid campaigns (Meta, Google, Amazon, or similar).
• Understanding of ecommerce funnels and multi-channel integration.
• Highly analytical with the ability to translate data into actionable insights.
• Organized, process-driven, and capable of managing multiple campaigns and deadlines.
• Excellent verbal and written communication skills.
• Strong leadership and cross-functional collaboration abilities.
• Strategic thinking paired with robust problem-solving skills.
• Self-motivated and comfortable operating in ambiguous, startup-like environments.
• A high degree of ethics and integrity.