Digital Marketing Manager (Onsite)

Position Overview

SWBC is seeking a talented digital marketing leader to steer strategies and manage digital marketing activities across all business verticals. This role is responsible for implementing marketing automation, paid advertising, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing tactics. Working closely with the Marketing Analyst, Social Media Team, and marketing management, the individual will optimize campaigns, manage website content, and transform the company’s online presence into a powerful lead generation and customer retention tool. The role supports business growth initiatives established by the VP of Corporate Marketing.

Key Responsibilities

• Collaborate with Marketing Programs Developers to set campaign strategy, coordinate lead generation activities, align marketing efforts, and optimize outbound/inbound campaigns (e.g., creating landing pages, setting up communication automation, and syncing with CRM for accurate reporting).
• Support website updates, blog promotion, publishing, and content enhancements to improve usability and functionality.
• Lead digital campaign optimization techniques to improve click-through and conversion rates, thereby increasing the percentage of Marketing Qualified Leads (MQLs).
• Work with marketing management to ensure the website meets company standards and aligns with brand strategy and evolving web requirements (e.g., SEO, SEM, ADA compliance).
• Partner with the Marketing Analyst to analyze campaign performance, identify trends, address performance issues, and proactively implement improvements.
• Support other digital marketing channels, such as email marketing, by overseeing timing, deliverability, and ensuring brand cohesiveness across all divisions.
• Perform all other assigned duties.

Required Qualifications

• Bachelor’s Degree in Communications, Marketing Journalism, Public Relations, or a related field from an accredited institution.
• Minimum of three (3) years of experience in marketing campaigns, with a specialization in digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing, lead scoring, campaign measurement, and marketing automation.
• Advanced knowledge of digital marketing, including inbound workflow and database marketing strategies.
• Proficient in Microsoft Office applications (Outlook, Word, Excel).
• Excellent organizational, verbal, and written communication skills.
• Ability to operate basic office equipment (e.g., copy machine, personal computer, fax).
• Competency in typing at least 40 WPM.
• Willingness and ability to travel locally or nationally.
• Capability to perform sedentary activities for extended periods as well as stand, stoop, kneel, push, pull, and lift up to 20 lbs.

Benefits & Perks

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program (Based upon employee eligibility)

Additional Information: SWBC is a Substance-Free Workplace and requires pre-employment drug testing. Please note that SWBC does not hire tobacco users as allowed by law. To learn more about SWBC, visit www.SWBC.com. If interested, please click the appropriate apply button.