Vice President, Global Brand Marketing (Hybrid Role - New York)

Position Overview

OLAPLEX, a category-defining leader in prestige hair care, is on a mission to transform foundational hair health and deliver great hair days for years to come. As the original bond builder, OLAPLEX fosters a culture that celebrates team bonds and unlocks the full potential of science. The Vice President, Global Brand Marketing will drive the global brand and category strategy across Wash Care, Styling, and Seasonal portfolios—translating innovative science into emotionally resonant storytelling and breakthrough marketing campaigns. Reporting to the SVP, Global Marketing & Operations, the role oversees a team of Directors, Managers, and cross-functional partners to deliver best-in-class brand strategy, campaign development, and category expansion.

Key Responsibilities

• Strategic Brand Stewardship: Define and evolve the long-term brand and portfolio strategy across franchises, ensuring alignment with OLAPLEX's purpose and global growth ambitions.
• Cross-Category Vision: Lead a unified storytelling approach connecting functional benefits, emotional storytelling, and scientific credibility.
• Portfolio Management: Partner with Innovation, R&D, and Commercial teams to prioritize innovation pipelines, franchise expansion, and lifecycle management.
• Product Concepting: Oversee early-stage product positioning, naming, and claims development with competitive distinction.
• Consumer & Professional Integration: Balance professional credibility with consumer accessibility to expand reach in retail and professional channels.
• Creative Platform Development: Collaborate with creative teams and external agencies to evolve OLAPLEX’s global creative platform while allowing for product differentiation.
• Messaging Architecture: Define message hierarchies across categories, campaigns, and markets integrating scientific proof points with emotional storytelling.
• Campaign Development & Toolkits: Lead global campaign conceptualization, launch toolkits, and full-funnel content frameworks for regional execution.
• Cross-Functional Leadership: Align Creative, Media, Education, Communications, Commercial, Finance, and Regional Marketing teams for cohesive brand campaigns.
• Global-to-Local Adaptation: Work with regional teams to adapt global assets for local market needs while maintaining brand consistency.
• Upstream Partnership: Collaborate with Innovation and R&D from concept stage to ensure insights drive development priorities.
• Commercial Planning: Partner with Sales and Global Operations to align franchise health, launch timing, and portfolio priorities with business strategies.
• Lifecycle Management: Oversee post-launch performance reviews to inform future product, campaign, and content development.
• Competitive Landscaping: Monitor trends in beauty, professional, and lifestyle sectors to identify whitespace and growth opportunities.
• Consumer Understanding: Leverage research and insights to refine category strategy and messaging that resonates across regions and generations.
• Performance Analysis: Translate marketing performance data into actionable business and creative optimizations.
• Investment Oversight: Lead annual budget planning across portfolios ensuring alignment with corporate objectives and ROI discipline.
• Performance Metrics: Define, track, and optimize KPIs tied to brand equity, category health, and commercial impact.
• Strategic Prioritization: Work with Finance and Commercial leadership to balance innovation, equity building, and near-term growth.
• People Leadership: Mentor and develop a high-performing team, fostering a culture of accountability, creativity, and collaboration.
• Organizational Design: Shape the evolving structure of the Global Brand Marketing function to support cross-functional alignment.
• Agency Partnership: Oversee agency relationships ensuring creative excellence and strategic consistency.
• Culture & Collaboration: Cultivate an inclusive, innovative environment that values transparency and teamwork.

Required Qualifications

• 15+ years of progressive marketing leadership experience in beauty, personal care, or adjacent lifestyle sectors.
• Proven experience managing multiple categories and leading integrated global marketing campaigns.
• Demonstrated ability to translate scientific innovation into emotionally compelling brand storytelling.
• Strong strategic thinking paired with commercial acumen and data-informed decision-making.
• Experience managing complex agency ecosystems and cross-functional global teams.
• Inspirational leadership skills with a track record of developing high-performing teams.
• Excellent executive presence and communication skills with the ability to influence at all levels.
• NYC-based and comfortable in a hybrid work environment.

Benefits & Perks

• Compensation: Annual base pay of $250,000 - $280,000 with eligibility for an annual bonus, adjusted based on qualifications and experience.
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and adjustable work schedules.
• Wellness: Company contributions to Medical, Dental, and Vision Insurance; Employee Life Insurance; optional additional life insurance; and Short and Long-Term Disability Coverage.
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents.
• Financial Well-being: Roth and 401k plans with a 100% match up to the first 4%, which vests immediately.
• Professional Development Reimbursement Program to support career growth.
• Engagement in a culture that values gratitude with opportunities such as the Bond Builder DEI committee.
• Product perks including twenty (20) free products per year plus a friends and family discount.